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Applied Communication Studies


Course List

  • ACS 403 Organizational Communication Theory and Applications
  • ACS 410 Rhetorical Theory and Criticism
  • ACS 411 Analysis of Political Communication
  • ACS 413 Case Studies in Public Relations
  • ACS 419 Special Topics in Applied Communication Studies
  • ACS 423 Topics in Interpersonal Communication
  • ACS 430 Persuasion and Social Influence
  • ACS 431 Public Relations Visual Communication
  • ACS 432 Social Media for Public Relations
  • ACS 433 Language and Speech Communication
  • ACS 434 Nonverbal Communication
  • ACS 500 Seminar in Communication Theory
  • ACS 501 Communication Research Methods and Tools
  • ACS 502 Qualitative Research Methods in Communication
  • ACS 509 Special Topics in Communication Theory And Research
  • ACS 510 Seminar in Group Communication
  • ACS 511 Seminar in Intercultural Communication
  • ACS 520 Seminar in Interpersonal Communication
  • ACS 521 Seminar in Computer-Mediated Communication
  • ACS 522 Seminar in Family Communication
  • ACS 530 Survey of Health Communication Theory and Research
  • ACS 531 Culture, Health and Communication
  • ACS 532 Seminar in Health Communication Campaigns
  • ACS 533 Seminar in Provider/Caregiver-Patient Communication
  • ACS 540 Survey of Organizational Communication Research
  • ACS 541 Seminar in Organizational Culture
  • ACS 542 Communication Consulting
  • ACS 550 Seminar in Public Relations
  • ACS 560 Seminar in Speech Education
  • ACS 590 Individual Research in Speech Communication
  • ACS 591 Internship in Applied Speech Communication
  • ACS 599 Thesis

Course Descriptions

(Course Number, Semester Hours, Title)

  • 403-3 Organizational Communication Theory and Applications
    Diagnosing communication problems in organizations and implementing solutions. Research methods and theoretical applications in organizational communication.
    Prerequisite: ACS 203 or consent of instructor
  • 410-3 Rhetorical Theory and Criticism
    Classical and contemporary theories and methods for analyzing and evaluating public address and other significant forms of communication.
  • 411-3 Analysis of Political Communication
    Role of communication in politics. Topics include speech preparation, delivery, image promotion, public opinion formation, lobbying behavior as factors in political communication strategies.
  • 413-3 Case Studies in Public Relations
    Strategies and critical analyses of ethical issues and approaches in the social and political atmosphere of public relations.
    Prerequisite: 213 with grade of C or better or consent of instructor.
  • 419-3 Special Topics in Applied Communication Studies
    Variable content course emphasizing pertinent contemporary communication issues. May be repeated for total of 9 hours as long as no topic is repeated, 3 of which may count toward an applied communication studies major.
  • 423-3 Topics in Interpersonal Communication
    Rotating topic course addressing current topics in interpersonal communication. May be repeated for a total of 9 hours as long as no topic is repeated.
  • 430-3 Persuasion and Social Influence
    The study of contemporary persuasion theories and research toward a clear understanding of the process of social influence; application of concepts in analysis of persuasive messages.
  • 431-3 Public Relations Visual Communication
    The study of perceptual and cognitive aspects of visual communication useful for awareness and promotion campaigns. Focus on visual literacy and hands-on opportunities to analyze visuals.
  • 432-3 Social Media for Public Relations
    Social media use and measurement in Public Relations campaigns.
  • 433-3 Language and Speech Communication
    Role and impact of language in speech communication development, processes and behavior.
    Relational development and conflict resulting from differences in language usage.
  • 434-3 Nonverbal Communication
    Nonverbal theories across varied contexts. Means of transmission and reception of nonverbal cues. Relationship of nonverbal and verbal behavior.
  • 500-3 Seminar in Communication Theory
    Current approaches to human communication theory, emphasizing contributions of speech communication scholars. General systems theory, symbolic interaction, rules theory, constructivism, phenomenology, ontology, covering laws.
    Prerequisite: 330 or consent of instructor.
  • 501-3 Communication Research Methods and Tools
    Resources, paradigms, methods, and tools for quantitative and qualitative communication research. Logic of experimental and quasi-experimental designs and statistical analysis.
  • 502-3 Qualitative Research Methods in Communication
    The course will focus upon the use of qualitative methods for research. Methods including interviewing, participant observation, and textual analysis will be taught and practiced.
  • 509-3 Special Topics in Communication Theory And Research
    Variable content course emphasizing contemporary issues in communication theory construction and research methods. May be repeated to a maximum of 9 hours provided no topic is repeated.
  • 510-3 Seminar in Group Communication
    Theory and research in decision making, leadership, cohesiveness, norms, task and socio-emotional dimensions of group behavior; an interaction among groups with differing values, interests, and needs.
  • 511-3 Seminar in Intercultural Communication
    Applications of communication theories and models in the study of cooperation and conflict between and among individuals of different cultures.
  • 520-3 Seminar in Interpersonal Communication
    Theory and research relevant to formation, development, maintenance, and termination of two-person relationships. Interpersonal attraction, styles, and patterns.
  • 521-3 Seminar in Computer-Mediated Communication
    Relationships and groups formed through computer-mediated interpersonal communication as well as how CMC functions in various contexts (interpersonal, educational, organizational, commerce).
  • 522-3 Seminar in Family Communication
    This seminar will take an in-depth look at family communication concepts, theories, skills, and research findings in a variety of family contexts.
  • 530-3 Survey of Health Communication Theory and Research
    Overview of health communication, covering theories and research in various health contexts, ranging from interpersonal settings to public health campaigns.
  • 531-3 Culture, Health and Communication
  • 532-3 Seminar in Health Communication Campaigns
    Examination of the role of communication in public health campaigns and how these campaigns are designed, implemented, and evaluated.
  • 533-3 Seminar in Provider/Caregiver-Patient CommunicationRelational communication theory, research, and practice in health care delivery, health education and promotion, and psychological well-being.
  • 540-3 Survey of Organizational Communication Research
    Current research. Topics include organizational culture, leadership, worker involvement programs, Japanese management, women in organizations, and communication consulting.
    Prerequisite: SPC 403 or consent of instructor.
  • 541-3 Seminar in Organizational Culture
    Survey and critique of current theory and research. Analysis of methods used to study cultures, case studies in cultural change, ethical considerations of organizational intervention.
  • 542-3 Communication Consulting
    Principles and techniques of communication consulting. Diagnosis of communication problems, formulating proposals for training and development, conducting workshops, measuring results.
  • 550-3 Seminar in Public Relations
    Analysis and criticism of historic and current development of public relations theory. Theory-building approaches, research agendas, world view constructions, pragmatics of public relations practice.
  • 560-3 Seminar in Speech Education
    Develop instructional skills of preparation, presentation, and evaluation, and to learn course management skills for instructors of speech communication.
  • 590-1 to 6 Individual Research in Applied Communication Studies
    Individual advanced research projects in selected communication problems. Specific assignment to be developed by student in consultation with a speech communication graduate faculty member prior to enrollment. Credit variable. May be repeated to a maximum of 6 hours.
    Prerequisite: by permit only
  • 591-3 to 9 Internship in Applied Communication Studies
    Assignment in a business, government, or service organization in which students are provided practical experience in their professional career areas. Assignments provide integration and application of concepts acquired in the master's program. The students and their graduate committee determine specific details of internships, and the organizational sponsor involved. Arrangements generally made one semester in advance. Not more than 3 hours may be applied toward the minimum 33 hours required for graduation.
    Prerequisite: consent of advisory committee
  • 599-1 to 6 Thesis
    Supervised research on approved topic to satisfy exit requirements. Written proposal and oral defense required. May be repeated to a maximum of 6 hours.
    Prerequisite: consent of thesis advisor
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