Graduation Requirements
In addition to completing the required coursework, students must also satisfy a comprehensive examination requirement as outlined in MKTG 550. This course, in which the student designs and completes a marketing research project, is an integrated experience and will ordinarily be the last course taken. Upon completion of the marketing research project, the written report must be in a form suitable for presentation. It must be defended orally before the participating organization, faculty and MMR students. Students who earn a grade below B will be given a second opportunity to complete the course in a satisfactory manner. Performance of individuals who fail to earn a B or above in the second attempt will be reviewed by two additional members of the marketing faculty who may recommend that the student be dropped from the program. In rare instances, students may be permitted a third attempt to earn a grade of B or above under another instructor.
Review the graduation policy for more information.
