Required Credit Hours/Tuition and Fees
- 31 (MMR)
- 37 (MMR with business analytics specialization)
- Visit the Paying for College website for detailed tuition information
Program of Study
Students pursuing the MMR must complete a minimum of 31 semester hours beyond the business fundamentals and statistics competencies.
Program courses (22 hours): MKTG 501 (1 hour), 530, 539 (twice at 1.5 hours each), 544, 546, 547, 548, 550
Elective courses (9 hours): Taken from the following: MKTG 532, 534, 540, 560, 561, 562, 563, 595
Other business electives consistent with the program’s goals and student’s career objectives may be taken with approval from the program director. Only three hours of 400-level coursework may be used to satisfy MMR requirements.