1. Identify Groups,
Industry, and Product
The class will be divided into groups of five. Each assigned group
will be given an industry category from below and they must choose one
product/brand for this project. As a group, the students will choose
one product/brand from the industry category they have been assigned:
Industry
Categories
º Clothing
º Music
º Cosmetics
º Tobacco
º Alcohol
2. Determine Group Roles
Once your product/brand has been selected, appoint each group member
with the task of researching one of the following marketing strategies:
Once the roles have been determined, each student can click on their
role (above) for detailed information and resources for their role in
the project.
3. Putting It All
Together
Once each member has completed their
findings, the groups must collaborate their summaries into one paper.
Each group member should contribute a one page write-up. The
group will also present their findings to the class in a 15 minute
Powerpoint presentation. Please review the Evaluation page for more
details.