Evaluation

Each group will be evaluated on both their final paper and presentation of their findings for this project. Below are requirements for each assignment and the rubrics that will be used for grading.

The Paper : The final paper will be a collaboration of each group member's findings. The final paper should be 5 pages, double spaced (each member will contribute one page). It will include: Background/History of product/brand, Loaded Language, Product Placement, Celebrity Spokesperson, and Emotional Appeal.

Rubric for Paper


The Presentation: The presentation should be 15 minutes in length and each group member is responsible for informing the class of their findings and show an example.

Rubric for Presentation