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Emotional Appeal



º   Define the marketing strategy Emotional Appeal

º   Provide an example of how this is used in advertisements for your chosen brand/topic


Resources

AllBusiness.Com
http://www.allbusiness.com/glossaries/emotional-appeal/4966331-1.html

MediaDictionary.Com
http://www.mediadictionary.com/definition/emotional-appeal.html

Manzanar National Historic Site
http://www.nps.gov/archive/manz/ed_loaded_words_propaganda.htm


Example:


http;//blakehadley.com/wp-content/uploads/2009/01/madd_withatwistjpg




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