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Brainstorming Keywords

Before you can begin researching your topic you need to brainstorm some possible search terms. It is important to understand that topics may be referred to by different terms, such as "promote" for "market." Only by using different combinations of similar search terms will you find the most information about your topic.

An easy way to do this is to list the main subject terms, usually nouns, for your thesis sentence:

  • How do advertisers market their products to women?

We have determined that the main concepts of our thesis statement are:

Click on the above terms to see the brainstorming process for each. Some tips to remember when brainstorming:

  • use a thesaurus or specialized encyclopedia to find like terms
  • an internet search engine such as Google may also yield results
  • think of broader and narrower concepts
  • include different forms of the keyword ("marketing" for "market")

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