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Guide to Web Presence for Small Business

Presented by Dr. Hester's CMIS 300 course at SIUE

How to create "Web Presence" for your small business...

Key Components

Website and SEO

In order to have a website for your business, you must first purchase a domain name from a domain name service provider. You then need to develop the web pages and "host" your website with a hosting provider. There are many providers who provide both domain name service and hosting service. In addition, many hosting providers provide tools for building the pages of your website. Search Engine Optimization (SEO) involves increasing the visibility of your website on the results pages of search engines and directories. SEO includes tips and tricks for the development of your website and also tips and guidelines for establishing web presence.

Five Avenues of Web Presence

"Web Presence" is the visibility of your business through various other websites. There are five main avenues of web presence:

How can we help?

Use this website as a guide to begin establishing web presence for your business. This website is designed to help new business owners who are comfortable with computers and navigating the Internet. If you can manage your personal Facebook account, you can build a simple website and increase your web presence!