Message From the Chancellor
As the higher education landscape changes and options for students and families increase at a rapid rate, universities must distinguish themselves from the competition. Branding is a key method used in this distinction. SIUE's brand is about much more than logos and billboards. Our brand is our reputation … what people feel when they think about the University.
Individual perceptions are influenced by every interaction with SIUE. We have the opportunity to positively, and continually, influence our stakeholders' perceptions of us and, as a result, grow our reputation. Everything we say and, in fact, how we say it, is an opportunity to tell the story of who are, what we do and why it matters.
At SIUE, the "e" equals excellence. This is not only our brand promise - it is our business.
Julie Furst-Bowe
SIUE Chancellor