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University Marketing and Communications Sub MenuDismiss

  About Us The SIUE Brand Services Our Work Start A Project

Merchandise Licensing

University Marketing and Communications Services Merchandise Licensing
Merchandise Licensing
OverviewBecome a Licensee Getting Product Design Approval
Approved Licensees Visual Identity
Requirements

Trademarks and Merchandise Licensing Overview

Trademarks

SIUE wordmarks and logos, as well as the names “Southern Illinois University Edwardsville” and “SIUE,” are registered with the U.S. Patent and Trademark Office. SIUE may commence legal proceedings through the Office of General Counsel for trademark infringement to prevent unauthorized use of its trademarks.  

Logo and Trademark Administrative Policy Statement (5F3)

Merchandise Licensing

Southern Illinois University Edwardsville represents a rich history and a bright future with more than 14,000 students and 100,000 alumni. The Southern Illinois University Edwardsville name and its colors, symbols and logos communicate proud heritage and future promise.

SIUE's athletic teams, the Cougars, compete in 16 different NCAA Division I sports. The Cougars have collected 17 NCAA National Championships since the program's inception in 1967.

The tradition and spirit shared by SIUE's students, faculty, alumni, friends and fans have created a growing demand for products displaying SIUE's trademarks. The number of manufacturers who want to produce such products is also growing.

The SIUE trademark licensing program is the University's response to these demands. It promotes school spirit and pride by ensuring quality SIUE trademarked goods are available in the marketplace. It also protects the SIUE brand by ensuring consistency and compliance with trademark policy.

Become a Licensee Work with an Approved Licensee
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Southern Illinois University Edwardsville is authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education.

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