Graduation Requirements
In addition to completing the required coursework, students must also complete a two-course applied capstone project sequence (MKTG 598A and MKTG 598B). In this two-course sequence, the student designs and completes a MAI project for a real client in an integrated experience and will ordinarily be the last courses taken. The applied capstone project is conducted under faculty supervision and includes a structured proposal, execution phase, and final presentation.
Students who earn a grade below B will be given a second opportunity to complete the course in a satisfactory manner. Performance of individuals who fail to earn a B or above in the second attempt will be reviewed by two additional members of the marketing faculty who may recommend that the student be dropped from the program. In rare instances, students may be permitted a third attempt to earn a grade of B or above under another instructor.
Review the graduation policy for more information.
