Admission Requirements
- Graduate School application and $40 fee
- Submission of all postsecondary academic transcripts
- Successful completion of a bachelor's degree prior to enrollment
- Minimum GPA of 2.50
- Current resume demonstrating post-bachelor's degree professional work experience
Admission is selective; the program, at its discretion, may request GRE or GMAT test scores, other supporting documents, or interviews that demonstrate the applicant's ability to successfully pursue the MSMAI degree.
Program application materials may be uploaded during the application process, but official transcripts must be sent directly from the school attended, and test scores must be verifiable with the appropriate testing service. Please contact the Graduate Admissions office with questions regarding the application submission process at graduateadmissions@siue.edu.
Admission to the MSMAI program is highly selective and competitive. The program director, in consultation with marketing faculty, decides who will be admitted based on a balanced appraisal of each component of the applicant’s credentials. As a general rule, strong undergraduate performance (high GPA) is an essential prerequisite for admission to the MSMAI program. . Applicants who are denied admission may request a review of their credentials by the MSMAI Admissions Review and Retention Committee which makes its recommendation to the program director. The decision of the program director is final.
Review the SIUE Admission Policy for more information.
Students are expected to enter the program with competencies in statistics and statistical software and business fundamentals. Admitted students who lack these competencies may satisfy the requirements in the following manner:
- Statistics and Statistical Software: Students without a background in statistics and statistical software will be required to complete: (a) MS 251 (Statistical Analysis for Business Decisions) or its equivalent, and (b) PAPA 412/420 (Quantitative Analysis) or its equivalent. Based on the evidence provided by the student, this requirement may be waived by the program director. Completion of these courses will not earn academic credit in the MSMAI program.
- Business fundamentals: Students without a background in business fundamentals will be required to take three business courses to meet the business fundamentals requirements for graduate study in marketing research. These courses must include: (a) MKTG 525 (Marketing Analysis and Applications for Managerial Decision Making) and (b) two of the following: MBA 522, MBA 523, ACCT 524, CMIS 526, FIN 527, ECON 528, PROD 529 or the equivalent. The final selection of these courses must be decided in consultation with the program director. Based on the evidence provided by the student, this requirement may be waived by the program director.
