LoFi Cherokee, April 2014
On our way to one of the many video shoots a few Saturdays ago, Bill Streeter, founder and director of LoFi Cherokee, explains the future of the ambitious event.
LoFi Cherokee is an event that brings together music, video, social media, and St. Louis culture. 16 bands/solo acts of the St. Louis music scene play in various shops on Cherokee Street for live music video shoots over the course of a day. The videos are then uploaded online for the public to watch.
"This year we were lucky enough to book Pokey LaFarge," Streeter explained, "and that's the kind of big act we're hoping to book in the following years." Pokey LaFarge is a St. Louis-based American roots musician who has appeared on NPR's Tiny Desk Concert series, Jack White's album "Blunderbuss", HBO's "Boardwalk Empire", and has even played on The Late Show with David Letterman. He was the last to play at LoFi Cherokee and I was lucky enough to catch the end of his set.
"We've also got more audio and video engineers this year than previous years," Streeter said. Each shoot had about 5-6 video crew members and an audio engineer or two, which is pretty impressive considering they all do it pro bono.
After Middle Class Fashion (one of the first bands to play) finished their set, I met up with one of the video crew members Brandon Sloan. Sloan is a freelance videographer working under the name Dancing Shoes Productions. "Most of us don't mind filming LoFi because it's a great way to not only support the local bands, but it gets our work out there too," said Sloan. Once the LoFi Cherokee videos are uploaded online everyone who worked on the shoot is included in the description with a link to their other work attached to their names.
Gallery
Middle Class Fashion
Née
Al Holliday and the East Side Rhythm Band
