Fundraising Tactics

How Nonprofits are Using The Internet?

Soliciting donations and pledges

Marketing its mission

Processing online donations via credit card payments

Posting Employment Opportunities

Selling web space for advertising

Relationship Building

Buying or trading web space on third-party web pages

Online auctions

Selling merchandise

Messaging Mechanisms such as email, mail-lists, Usenet (bulletin boards, chat rooms) etc.

The Internet can help in finding potential grants. It will help you locate some potential funders and does provide some more up-to-date information than even the most current written publication can.

How is the Internet being used to find grantmaking opportunities?

Prospect follow-up (keeping track of the URL of those who visited an organization's site)

Awareness-Raising Tool

Habitat for Humanity International uses its site to get people into the organization starting as a local volunteer. The site acts as a liaison to local affiliates. It also processes inquiries from people about actions needed to start a Habitat affiliate in their area.

Recruiting Volunteers

Help Build a Strong Relationship with the Public

Non-Profit organizations can begin an on-line relationship by using an e-mail database that can send e-mails to thousands of people for the cost of a staff member's time.

What Others Are Doing

It is important to know what other organizations are doing with their web sites. Several nonprofits are pioneering fundraising applications and you can learn from their mistakes and successes.

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This site was created by Rachel A. Broom, a student at Southern Illinois University at Edwardsville. She is currently working towards her masters in public administration. This page was last updated December 3, 2000 and is copyrighted.