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Cameron Williams is the founder and creator of Mayhem Makers t-shirt line. Having studied Psychology, Sociology, and human behavior for the past four years, he has come up with his own way of thinking.

He is inspired by artists like Lupe Fiasco, Common, Musiq Soulchld, Tyler the Creator and the anonymous graffiti aritist called Banksy. He believes hip hop should be defined by the message of the song and how it affects the people and how it motivates the people in a positive way. Cameron has never been one to celebrate gang-life, violence, or drugs- the type of things that dominate the lyrics and lifestyles of rappers.

Cameron believes that someone's personal worth should not be determined by the material things they possess, but rather their character, values, and morals. Worth is not to be determined by the amount of women someone can collect and possess, but rather by how well they devote themselves toand treat one.

With this clothing line he hopes to spread the message that it's cooler to think for yourself, be yourself, and stand up for yourself and your beliefs than to idolize people who celebrate "slanging dope" and belittling women as "bitches & hos."