OBJECTIVE
·
A marketing research
position allowing me to apply my education and knowledge of marketing research and data
analysis
EDUCATION
- Master
of Business Administration at Southern Illinois University Edwardsville January 2012 to Current
- Master
of Marketing Research at Southern Illinois University
Edwardsville December 2010
- Bachelor of Business Administration
from Soongsil
University, Seoul, Korea February 2007
MARKETING RESEARCH SPECIALITIES
I excel at:
- Qualitative research including focus group,
in-depth interview, content analysis, and ethnography
- Quantitative research including multivariate data
analysis with
- Survey research project management including
research design, sampling and questionnaire design, report writing and presentation
- Marketing research on social media including
Facebook, Twitter, Myspace, YouTube, and Linkedin
- Developing and executing a brand and product positioning
map with perceptual mapping techniques
MARKETING RESEARCH
WORK EXPERIENCE
·
Research
assistant/analyst in SIUE-Enrollment Management Center May 2012 to Current
-
Conducting data analysis and developing enrollment report
·
MBA
intern in Amerinet
May 2012 to August 2012
- Worked
as a MBA-marketing research intern and involved in a new service development
-
Designed a new service development process
·
Research
assistant/analyst in SIUE-School of Nursing January to April 2012
-
Conducted multivariate and univariate data analysis
on patient data using SPSS
- Conducted secondary research and built
online surveys using Qualtrics
·
Research assistant/analyst (Intern) in Pragmatic Research,
Inc. in St. Louis April
to December 2011
- Developed banner-tables and
conducted statistical analysis using Wincross
- Conducted secondary research
and drafted questionnaires
·
Research assistant/student
researcher in SIUE-MMR program September 2008 to December 2010
-
Conducted various qualitative and quantitative
marketing research projects
-
In charge of a marketing research project for
a local financial institution
MISCELLANEOUS
·
Computer
Skills MS-Office: MS Word, MS PowerPoint, and MS Excel
Statistics analysis program: SPSS, SAS, and WINCROSS
Data collection and web-survey creation software: Qualtrics
Programming language: Visual Basic
·
Language Fluent in English and native in Korean
·
Professional membership SIUE
·
Awards Dean’s
list (Spring 2006, Fall 2006)