In 2010, the Ad Club traveled to Detroit, Michigan to present their campaign about State Farm. The objective of this campaign was to increase sales of insurance to adults 18-24. Here are a few items that the Ad Club produced for the competition:
Ad Club participates in NSAC every spring. A corporate sponsor provides an assignment describing the history of its product and current advertising situation. Students research the product and its competition, identify potential problem areas and formulate a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges at the district competition. The assignment is a “real world” situation that students can relate to.