Thread: Ron Dunker Part#2 Draft
Post: Peer review--good start!
Author: Rhonda Schalk

Posted Date: March 14, 2012 10:23 PM
Status: Published
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Ron,

As I was reading, I made notes. You will notice that anything I was referring to from your writing is in green and all my comments are in red. I felt this was the easiest way to do this…I’m lazy, what can I say?

 I posted a question in Design part 2 asking about whether we should correct grammar or not, but I guess Dave is actually spending time with his family! : - ) So, I’ll just say, that you need to spend a little time re-reading and making sure that your grammar, etc. meets expected levels according to the rubric….although, I admit, I did comment on a good that should have been a well – this is one of my pet peeves, sorry!

 Dave’s slide show: You did a good job of showing how your thinking changed from part 1 to part 2. There was one place I thought you could have written a little more.

 It’s clear that you read the guidelines, “Peer Review of Part 2 of your Design Project. You have hit all of Part 1 of that paper. However, I think you may have forgotten about the rubric. In the rubric it clearly states that we need to be using APA citations. I gave hints as to where I thought these needed to be placed, and of course, you will need a reference page at the end.

 In the rubric, under “evidence of evolving design plan, practices, and/or beliefs in Part 2 of the paper” I feel that you read the excellent part and tried to achieve this objective. I felt that your changes were evident.

 I hope that you feel what I have said is helpful. If I can clarify anything I’ve said, please let me know.

Rhonda

 Scope (from part 1)

My project is going to be titled “Telephone Etiquette in a Business Professionals (number agreement).” I choose this project because it fits into a real concern at my company and how people are providing customer service, or lack thereof, when answering the phone. By choosing a project that has a ‘dual’ purpose for work and school I feel that it would allow me to have resources available for data collection and offer me a new perspective on how to apply new principles and theories of training to modify employee behavior. Do you need to change the tense for you Part 2?

 Audience (from part 1)

My intended audience would be paid employees of LSS and a volunteer force that range in age from 16 to 75 years of age. The background is complex and diverse, ranging from foreign nationals speaking broken English to generational challenges working with technology. The education level ranges from currently enrolled High School student to Doctorates Degree graduates, to include no post high school or GED education.

 Part 2

As I have been working on the project and applying what we have learned in the course for part 2, I feel this is a good place to talk about the ‘CONNECTS’ (I don’t remember this. Do you think it should be summarized…or maybe you meant Carson’s CREATES brainsets?) model (Inserting and author/creator here would be helpful) as it has influenced my project as how to connect with the audience and how I am going to shape the rest of the course differently.

 I am a visual person and I feel that for design purposes that the model that I downloaded by Dr. Shelley Carson was very good visual. Applying this model to my course “Telephone Etiquette in a Business Professionals” will help me consider key points to relate to my audience and to me being able to understand who my audience is, what they are thinking and looking for is one of the most important parts of designing a lesson plan. I broke down each point and will give specifics as how it relates to my course and what I am looking to have the learner take away.

 Connect – From the very start of the project in part 1, I have known that I must ‘connect’ with the learner immediately. The learner must understand the importance of having good telephone skills. So I am thinking video Why would video be best? Would audio work well too? – this may be a good way to bring in Kozma and Clark. Maybe you addressed this later on in your paper. of some extreme ‘bad’ examples of customer service, this will get the student connected thinking of an experience they had. This also ties directly in with what I have learned in adult learning theories by Jannette Collins, MD, Med., when she states in her table “Help learners see a reason for learning something by making their work or other responsibilities of value to them.” (Insert APA citation here) I will also talk more about this in the design portion of my paper. I am going to also mix in some reflective activities tied to the video to help connect with my audience.

 Although I absolutely agree that the designer must build in a way for the audience to connect to the instructor, I’m not exactly sure that this is the way that Carson described the Connect Brainset. On page 123 of her book, she says, “The connect brainset allows you to generate multiple ideas without concern about how they will play out. When you access the connect brainset, one idea leads to another and another. Your brain becomes an idea-generating machine.” She goes on to say, “You’ll start thinking divergently rather than convergently.”

 Reason – I feel this really goes along with the ‘connect’ example I gave above. I see these two being much intertwined especially when used in conjunction with the adult learning theory example I gave.

 Envision – Again, with the video I am going to get the learner envisioning their own skills and how they answer the phone. How about envisioning how a perfect call would go? Envisioning how to turn a “bad” call into one that is satisfactory to the customer. This has really changed since my part 1, I wasn’t really sure how I was going to get them to envision themselves on the phone. The purpose of getting the learner to envision themselves answer the phone is so they can also envision how the caller is reacting to them on the other end of the phone. My thought at the beginning was to use role play and I feel that as of now this is still the best way to assist in this envision process for the learner..

 Absorb – the leaner must be able to absorb the information that I am going to give them on how to make the phone call professional. In order to help the learner absorb the information I will have them read some case studies and will provide some lecture on telephone etiquette along with a professional PowerPoint should assist the learners in absorbing the material.

 Transform – if the information that I provided was really absorbed, then it should transform the behavior of the learner. During part 1 I was not exactly sure how I would see the transformation in the student, now however that transformation of behavior will be measured in demonstration performance pieces of the evaluation. I will discuss this in more detail at a later point in the paper.

 Evaluate – The learner will need to be evaluated to ensure the information was absorbed. My original thoughts were very traditional based on what I have seen and currently do at work. After our evaluation assignment I have really modified my thinking on this evaluation of my audience to a more in-depth type of assessment. I will discuss this later in the design section of the paper.

 Stream – To me the website provided little definition of their terms, so I am interpreting Stream as the free flow of the information that was learned. The learner will be able to apply this in an everyday application. As one of my classmates (Dianne Ilberg) wrote in her discussion board, “I feel it will be more of more as a summary at the end of the larger process.” This seems to be the consensus of the rest of my classmates as well.

 After reading your section on the CREATES brainsets, I see that most of what you relate is how you will relate in those terms to your readers. I felt that what we were supposed to be getting at with this was how we were going to use these brainsets to help our learners be creative. (I’m really not trying to be negative) I do agree that the website that was suggested to us was VERY sparse in terms of information. I have borrowed the book from the public library because I’ve become interested in it, so, I think it’s helping me. (There are several available copies--Illinois Heartland Library System--your library is probably part of this) Here are a couple of websites I found that helped me understand some of these brainsets a little better. The blog by Livia Blackburne has several different pages where she talks about a number of the brainsets. She doesn’t go into all of them. .” http://blog.liviablackburne.com/2011/07/improving-creativity-connect-brainset.html http://www.newfangled.com/prompting_creative_thinking

http://ttbook.org/book/creative-mind

 Goals (from part 1)

My goals for the training are to improve customer service for employees that answer the phone. I want to modify behavior so that a “positive attitude” is received by the individual placing the call to our company. I want the caller to be able to hear enthusiasm and happiness in the voice of the person answering the call, not ‘o, the phone is interrupting my work, burden attitude.’

 The next objective that I would want to have for this course is a standardized format for the greeting. Some people say LSS, some say thanks for calling, some just simply say hello, may I help you. A standardized format would eliminate confusion and provide for a uniform approach to phone calls. I also feel that by scripting the way we answer will allow for rehearsing and greatest success at behavior modification.

 I also need to work on the process of message taking/message delivery. Messages are not always delivered to the person in a timely manner within departments and especially outside of a department. A standardized way or maybe a process improvement step on how messages are currently delivered would help to alleviate this concern. Looking at this process, it may need to be a two-step objective. If the process is not broke, it may be that time management of checking voicemails may need to be developed or at least touched on. I personally feel time management would be a separate course, not included in this training module any more than the extent it would need to be at a very vague level.

 Have your goals changed at all? What strengths are in these that you feel they should remain as you originally had them? (I think they are fine, I’m just trying to get more info for your paper!)

 Design (from part 1)

For my project I am going to have to take several steps to achieve my goals. First I am going to have to do some research on what is good telephone etiquette in a business environment. What does my company want as the standard? Secondly, I am will need to develop a solid lesson plan based on their expectations of standards. The third step would be to develop a timeline for production of video and video editing. Additionally in this step I would want to look at developing the interactive element of the project. I do not want it to be simply watch a video and walk away, there has to be some sort of activity and interaction to ensure the information has been processed. The last step would be to do some sort of assessment of the training to review any modification/edits that need to be made to ensure the material is accurate and is actually meeting the objectives once it is being applied. Did the training affect and modify the behavior that I intended it to shape?

 I want to design a training that will really be a customer service module for how to properly answer the telephone by standards that are put out by my company. This training is not, phone rings, you hear it, pick up receive, say hello… Rather it delivers on the soft skills of good customer service, which has many meaning to many different people.

 I am thinking that this would be best suited as some sort of interactive training using video and then some sort of interaction to ensure the information was processed. Ultimately I want the training to be something that employees would be able to go back and review as a refresher at their convenience. To me the interaction part is a critical part of the training due to the learner being able to process the information. I am big on writing as a form of process, due largely to how I learn and synthesis the information.

 Part 2 – Design Plan (1a)

Since my original plan was more based along the lines of some role play and limited media, I would say that originally it may have leaned more in support of Clark “media will not influence learning in any situation.” My original opener was going to be a video just to get learners to connect (Connect to what?) and then focus heavily on my lecture.

 We than started exploring and learning in this course, and I read some Kozma who basically feels that learning from a ‘paper and pencil’ is ”cumbersome” and “media will present the same information in a more engaging and convenient way to reach learners on a deeper level.” (Insert APA citation here) To me this was almost the complete opposite of Clark.

 My project design has been shaped by Reiser and his argument the most and as I posted in the discussion thread, I just can't stop coming back to Reiser and his argument. "Reiser (1994) revisits Clark's main point... concludes that 'if we don't have the proper means of delivering the medication,' then the medication is ineffective." Reiser agrees with Clark saying instructional techniques are what create learning, but Reiser also agree with Kozma (1991) that certain media attributes make certain methods possible. In fact, Reiser also points out that some technique would not have been possible if it were not for the capabilities of certain media." (The History of the Great Media/Method Debate Pg3) This needs to be changed to APA style (Reiser, 1994)

 Reiser defined my school of thought and understanding that it really takes a combination of both strong instructional techniques with the correct media to make learning effective. (Insert APA citation here) As an ISD, (What’s this? I don’t do well with acronyms and I don’t think it was defined earlier. Please forgive me if you did and I forgot) I consider my audience (students), what I want them to learn (objectives) and also my delivery (pen & paper/media) and I build the design of the course considering all these factors. So this is why I feel that Reiser really is the better choice for my project.

 Part 2 – Design Plan (1b) (1c)

I researched how different theories would apply to my project that I outlined in part 1 of the project. I feel that the best fit would be Adult Learning Theory, as Cross defines it (Insert APA citation here) and specifically the first principle as outlined on the website that Dave provided. “Adult learning programs should capitalize on the experience of participants.” (Insert APA citation here) This really defines telephone etiquette and what I want to capitalize on. The experiences of the learners both good and bad need to be the focal point, in order to affect behavior modification in a positive manner.

 Additionally, I looked at Cognitive Apprenticeships (situated learning) and how it would apply to my project. In my opinion this would not work as good well as Adult Learning Theory, due to the statement “unintentional not deliberate” learning. (Insert APA citation here) I need the learners in this training to be there focused on learning to correct the behavior that is not acceptable by company standards. (And to learn the standardized behavior or acceptable behavior?)

 As I was looking at how to apply a learning theory, I also thought for a few minutes I would be able to apply some sort of problem-based learning. So I looked at the general problem solving and mathematical problem solving theories and felt after reading about them and their application, they would not be a good fit for this project.

 The last theory that I explored was the anchored instruction and I felt this would be a possible fit for my project. The website Dave provided for this assignment, defines this theory as: “The initial focus of the work was on the development of interactive videodisc tools that encouraged students and teachers to pose and solve complex, realistic problems.” (Insert APA citation here) The only problem that I could see with focusing primarily with this theory is “The primary application of anchored instruction has been to elementary reading, language arts and mathematics skills.” (Insert APA citation here) In my mind I just felt that this would not be the best theory to primarily focus on, maybe to incorporate some of the videodisc tools discussed, but not to design the entire course around a video or case study. I want the course to be much more dynamic and diverse.

 Earlier in my paper I pointed out in the CONNECTS portion I choose Adult Learning Theory for my project. I reviewed an article fitting as to why I choose this theory over the other theories. This article presents an argument of Adult verses Child and goes into the points of “Malcolm Knowles, who is considered the father of adult learning theory, coined the term andragogy to describe the study of adult learning. He distinguished adult learning from pedagogy, the study of how children learn.” (Insert APA citation here) The article goes on to discuss how at one time these two theories were thought to be very distinct theories but now they are seen as “two processes on a continuum… quantity and quality of experiences the learners have when they enter the learning experience and the amount of control that the learners have over the learning process and environment” (Insert APA citation here) being some of the key factors that distinguish between which end of the spectrum they are on.

 The article list a table of principles for adult learners and then more importantly to me the application of those principles. I thought this was a very valuable table for reference that I really wanted to include in part 2 of my project. We read a lot of different principles and theories in our studies that help us to build knowledge, however we don’t always get a clear definition of application of that information.

I recreated the table from the PDF article since I thought it was so valuable for the summary. (Insert APA citation here)

Principles of Adult Learning and Their Application to Radiologic Education

Principle

Application

Adults have accumulated a foundation of life experiences

and knowledge

Connect life experiences and prior learning to new information

Adults are autonomous and self-directed.

Involve participants in the learning process, serving as a facilitator and not just a supplier of facts.

Adults are goal-oriented.

Create educational programs that are organized with clearly defined elements, clearly showing how the program will help participants reach their goals.

Adults are relevancy-oriented and practical.

Help learners see a reason for learning something by making it applicable to their work or other responsibilities of value to them.

 

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Thread: Ron Dunker Part#2 Draft
Post: Good Review
Author: Ronnie Dunker

Posted Date: March 15, 2012 8:54 AM
Status: Published
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Thanks for such a good and through review.   You make some very good points that I am going to work on.

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Thread: Ron Dunker Part#2 Draft
Post: CREATES and your projects
Author: David Knowlton

Posted Date: March 16, 2012 5:39 AM
Status: Published
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At one point in her very thorough review of Ronnie's paper, Rhonda says this: 

I felt that what we were supposed to be getting at with this was how we were going to use these brainsets to help our learners be creative.

I hope that I'm not misunderstanding her in what I'm about to say.  (Even if I am misunderstanding her, I still think this is a relevant point.)

I think that what she is saying is that the main use of CREATES is not how you, as the designer, had to enter each of the brain sets.  Instead, it's about how you will get your learners in any (all?) of those relevant brain sets.  So, yes, absolutely:  the real point in Part Two is how your designs will force that second grader, high schooler, business person or whoever your learner is to enter brain sets that you previously may not have thought were relevant brain sets.

EVERYONE:  Check out your own draft of Part Two.  Do you approach the brain sets from that angle?

Dave