Product Placement
Course: Writing for the Corporate and Institutional Market
Program: Microsoft Word
Individual
Objective:
Write a memo to the CEO/owner of my company proposing an idea for a product placement opportunity.
Summary:
This is a letter to the owner of the St. Louis Pizza & Wings franchise Steve Rasnic. Since St. Louis Pizza & Wings is a smaller company, it would not be cheap or realistic to try for major product placement like a movie. Instead, it would be reasonable to introduce the product to Clear Channel, which is nationally, and locally the biggest radio company. This way their employees receive a free meal via St. Louis Pizza & Wings and hopefully will project their views of the product over their airwaves.