Human eyes can only deal with so much movement and your web page should not give your viewer's eyes a workout. "A web page should not emulate Times Square in New York City in its constant attack on the human senses: give your user some peace and quiet to actually read the text!"
Because viewers may enter your web site without going through your home page make sure that your web site is identified on every page. Every page should also have a link to your home page.
Avoid Long Scrolling Pages Most users will not scroll beyond the information that is visible on the screen. A viewer should not be required to scroll to see navigation help.