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Message from the Chair
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It’s such an exciting time in the SIUE School of Business, we’ve decided to bring some of the excitement to our alumni, students and the whole SIUE community through our once-a-semester Department of Management and Marketing newsletter!
One of the great things about SIUE’s School of Business and the Department of Management and Marketing is the faculty. While most of you probably have only seen our faculty in the classroom, when they’re not busy bringing the best in business education to their students, they are working hard to learn more about their fields through original research. This semester, you’ll get to read about one of our up-and-coming superstars in marketing research, Dr. Timucin Ozcan, and some of the exciting research he is working on.
Meanwhile, our students continue to excel both in the classroom and out. Our undergraduate management courses give students exposure to local and regional companies known to hire SIUE business graduates. In this newsletter, you’ll also read about some of the success stories of our outstanding students!
Thank you for taking the time to read these and other exciting stories from the Department of Management and Marketing, and I invite you to share your own exciting stories (awesome job stories, fun SIUE memories, and so on) at ehershb@siue.edu.
All the Best,
Edmund Hershberger
Associate Professor and Chair
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High-Impact Campaign |
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Business Transitions Program Lays Foundation for SIUE Student Success
 From the beginning of their collegiate studies in business, to their first steps into the professional world, students at Southern Illinois University Edwardsville are benefiting from the Business Transitions Program. The goal of the program is to give SIUE students a competitive edge in the professional workforce by helping mold them into successful business leaders during their college career.
“Our primary objective is to enhance their professionalism,” said Dr. Tim Schoenecker, associate professor of management in the SIUE School of Business. “Anything we can do to better prepare them for their transition to business professionals is beneficial.”
Read more about the Business Transitions Program
The Business Transitions Program is the School of Business’ current High Impact Campaign. The School is working to raise $250,000 in the next 18 months for the program. Contribute today!
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Department Events |
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Department Holiday Celebration, Department Lobby, December 4
MGMT331 Fall Case Competition, Dunham Hall Theater, December 5
School of Business Graduate Hooding Ceremony and Commencement, December 13
American Marketing Association International Collegiate Conference, New Orleans, March 18-21
School of Business Power Breakfast, April 14
School of Business Awards Luncheon, April 21
Spring MGMT331 Case Competition, Dunham Hall Theater, May 1
School of Business Graduate Hooding Ceremony and Commencement, May 8
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Spotlight on Students |
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SIUE’s Management 331, Managing Group Projects, teaches students about group dynamics, communication, motivation and personality differences in group settings using classroom lectures, exercises and team cases. Each semester, every three-person team prepares three Harvard Business Review cases, with the third case treated as a case competition with up to 300 students competing to be one of the three team finalists. Student teams act as consultants and build a case analysis, solutions and action plans for the cases. The case competition is held at the end of the semester in an auditorium setting with 3-4 judges presiding. These judges are SIUE School of Business alums and prominent business people from the area.
Recently, one of the three team finalists presented their case to that particular group of judges which included Brandon Roche, director of cloud computing and storage engineering at AT&T. After the team case presentations, the students are introduced to the judges and have an opportunity to talk with them about their careers and companies. Brandon talked with and was very impressed with student team member Eric Ricchezza. Eric was equally impressed with Roche and spent time networking with him to hear more about his job at AT&T and other opportunities with the company. Read more.
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Alumni in the News |
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Sean Jordan (BSBA '08 summa cum laude; MMR '09) credits SIUE as being the turning point that established his career path. A native of O'Fallon, Ill., Jordan is currently employed by The Research & Planning Group, a full-service marketing research firm in St. Louis. Serving as the research director, Jordan is involved in each step of the marketing research process, including survey design, focus group interviewing, report development and presentation execution.
A list of his recent accomplishments includes being a featured speaker at a DIY Opinion Research workshop, presenting on qualitative and quantitative research at a 2013 meeting for the American Marketing Association (St. Louis chapter), authoring many marketing research papers, and regularly presenting on research and best practices for the Association of Organ Procurement Organization (AOPO). Read more.
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Focus on Faculty |
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In today’s world of ever-increasing product complexity, marketers often struggle to understand how to best market these functionally complex products. Assistant Professor of Marketing Dr. Timucin Ozcan (PhD '08, University of Rhode Island), may have some answers for these marketers.
In research conducted over the past three years, Ozcan and his colleagues have uncovered some interesting insights into how consumers evaluate these complex products.In a series of articles published in Journal of Marketing Theory and Practice, Journal of Product and Brand Management, and Marketing Letters, Ozcan finds that expressing “product completeness” and the use of round numbers in brand names can contribute to generating more positive reactions to brands that are otherwise complex, or what he calls “multi-attribute products.”
“Brand names that use round numbers such as 10, 50 or 100 are seen by people as being more complete, and when products are perceived to be complete, then people tend to be less worried that these complex products sacrifice one feature for another,” Ozcan said. “This is especially true when the product has a lot of competition in the market, such as the market for automobiles.” Ozcan hopes that by learning more about how consumers value brands, it could help marketers create better brands and products that consumers want. Ozcan and his colleagues plan to continue this line of research to determine if these phenomena occur across other types of products.
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