Public Relations - Online Degree Program

Overview

The public relations online degree program will hone your writing, research and creative skills, allowing you to advance in your career in the field of communication. This program teaches not only the mechanics of writing and design for various audiences, but asks students to think critically about current trends in public relations, marketing and advertising, and asks students to develop an ethical viewpoint from which to practice public relations professionally.

Our program is 100% online, taught primarily by published public relations experts, and is built for working professionals who need flexibility but demand a quality program at an affordable price.

Students will recognize the skills they have already built within the workforce and tailor them to the practices of public relations. Graduates will exit the program with skills and experience in:

• Writing
• Design
• Crisis communication practices
• Brand development
• Knowledge of best practices in areas related to reputation management and repair

Students will also understand strategic processes used to reach measurable goals and have the capability to design and implement research used to evaluate programs and campaigns. Graduates leave the program with the confidence required to work in the field of public relations.

What do students say about the public relations online degree program?

"I always wanted to finish my degree, but with bills, kids and all the other responsibilities and limitations of a middle-aged adult, as well as a significant disability, that desire seemed like a fantasy. I knew there were online degree programs, but I thought they were expensive and many of them seemed like a generic alternative. Then I learned about the online degree program at SIUE. It was here where my fantasy became reality. The program is affordable, the process is streamlined and the faculty actually care. None of my limitations are an impediment. If I can do it, you can too!"

—Adam Hahs

Program Format

• 100% online courses
• Offered in three-, five- and eight-week terms

Students will have a consistent learning platform and format to ensure seamless transition from course to course. Instructors and professors are readily available and experienced in their field of expertise and online learning practices. Courses will build in content and concepts and are structured in a purposeful sequence. The program concludes with a capstone project.

What can I do with a degree in public relations?

Employment of public relations specialists is expected to grow 9% through 2026, according to the U.S. Bureau of Labor Statistics. Public relations graduates often work in the following fields:

• • Corporate Firms and Departments
    • Entertainment
    • Tourism
    • Sports
  • Non-profit Departments
    • Healthcare
    • Education
  • Politics and Government
  • Global/International Arenas

Examples of job responsibilities/titles:

• • Brand journalism
  • Content creation
  • Marketing communication
  • Advertising
  • Public affairs/lobbying
  • Sales and customer relations
  • Crisis communication
  • Event planning
  • Internal communication
  • Media relations
  • Reputation management
  • Social media management
  • Non-profit management
  • Community relations
  • Campaign planning
  • Speech writing
  • Program planning

Hands-On Learning

Students graduate with tangible experience working in the public relations field. Through their capstone courses, students will:

• Research and plan public relations campaigns
• Develop a comprehensive campaign proposal and budget
• Participate in a formal client presentation
• Implement and evaluate all stages of the campaign, including the organization of special events and/or digital campaigns

Student Support

Students will have support in various ways to ensure success. Support includes assistance with technical and learning platform issues, writing and APA formats, textbook/publisher help, and a response from all educators within 24 hours of email communication. Online students will have access to SIUE support systems, as well as program specific support.

Tuition and Fees

$443.30/credit hour = tuition, fees and textbook rental!

New undergraduate students receive a guaranteed tuition rate for four continuous academic years.

*Tuition and fees are based on fall 2025 enrollment. Visit the tuition and fees estimator to calculate costs for additional credit hours. Fully online students are not required to pay for housing, meal plan, student health insurance or parking. Textbook rental is included with general student fees, but additional shipping charges may apply for off-campus delivery and return.

Financial Aid

Students may qualify for grants and loans. Apply for financial aid by filing a Free Application for Federal Student Aid (FAFSA) as soon as possible. You must identify SIUE as one of your schools of choice using Federal School Code 001759. Some awards are available on a first-come, first-served basis. You should start the financial aid process at least 30 days before courses begin. Learn more about the financial aid process.

The Office of Military and Veteran Services helps students and families with military and veteran benefits.

Contact

The Office of Online Student Services is available to answer any question you have about online learning at SIUE.We look forward to working with you as you pursue a bachelor's degree. Students without an associate degree or 60 credit hours are encouraged to contact us, so we can develop a plan for meeting degree requirements.

Contact us:
online@siue.edu
618-650-5832

You may also click the "I'm interested" button to learn more.