Jack G. Kaikati
Professor of Marketing
Dr. Jack Kaikati
E-Mail: jkaikat@siue.edu
Phone:(618) 650-5456
D.B.A. 1976, Florida State University
M.B.A. 1972, Florida State University


Before joining SIUE in 1976, Professor Kaikati has taught at Florida State University and Florida A&M University, respectively. Prior to that, Professor Kaikati has served as the Assistant Manager for the Nile Safaris Co., Ltd. In this capacity, he represented the company at local, national and international meetings to attract tourists to big game hunting and photographic safaris. Additionally, he provided consulting services for a variety of corporations in the areas of marketing strategy and international marketing. He also served as Chairperson of the Marketing Department at SIUE from 1990 to 2000.
Courses Taught Awards and Honors
Research Interests Representative Publications
Professional Presentations  

Courses Taught:

    International Marketing
    International Business Environment
    Advanced Marketing Management
    Retailing Management
    Principles of Marketing

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Research Interests:

Regional trade blocs, with reference to the EU, ASEAN and Mercosur
International property rights and product counterfeiting
Corporate ethics and overseas bribery
Rebranding strategies
Covert Marketing Strategies

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Awards and Honors:

    The AMOCO Excellence in Teaching Award at SIUE, 1986,
    The Outstanding Scholar Award at SIUE, 1998,
    Beta Gamma Sigma (Business Honorary Society)
    Mu Kappa Tau (Marketing Honorary Society)
    Sigma Iota Epsilon (Management Honorary Society)

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Representative Publications:

Professor Kaikati has published more than 50 articles in refereed journals. According to Google Scholar Citation Index, Professor Kaikati's articles were cited more than 675 times in various business and legal journals. The following is a representative sample of his publications.

  • "Doing Business Without Exchanging Money: The Scale and Creativity of Modern Barter," California Managment Review, Vol. 55, No. 2, Winter 2013, pp. 46-71 (co-author: Andrew M. Kaikati).
  • “Slotting and Promotional Allowances: Red Flags in the Supply Chain,” Supply Chain Management: An Interantional Journal, Vol. 11, No. 2, 2006, pp. 140-147 (co-author: Andrew M. Kaikati).

  • "Stealth Marketing: How to Reach Consumers Surreptitiously," California Management Review, Vol. 46. No. 4, Summer 2004, pp. 6-22 (co-author: Andrew M. Kaikati).

  • “Identity Crisis: The Dos and Don’ts of Brand Rechristening,” Marketing Management, Vol. 13, No. 1, January-February 2004, pp. 45-49 (co-author: Andrew M. Kaikati).
  • "Sythetic Leases: Red Flags in Retailing," International Journal of Retialing and Distribution Management, Vol. 32, No.2, 2004, pp. 476-481.
  • “A Rose By Any Other Name: Rebranding Campaigns That Work,” Journal of Business Strategy, Vol. 24, No. 6, 2003, pp. 17-23 (co-author: Andrew M. Kaikati).
  • “Lessons From Accenture’s 3Rs: Rebranding, Restructuring, and Repostioning,” Journal of Product and Brand Management, Vo. 12, No. 7, 2003, pp. 477-490.
  • “The Advent of the Euro: Challenges and Opportunities for Marketers,” Journal of Euro Marketing, Vol. 9,   No. 3, 2000.
  • “The Price of International Business Morality: Twenty Years Under the Foreign Corrupt Practices Act,” Journal of Business Ethics, Vol. 26, No. 3, August 2000, pp. 213-222, (co-authors: George Sullivan, John Virgo, Katherine Virgo and T.R. Carr).
  • “The Euro and the Dollar: An Overview,” Journal of World Business, Vol. 34, No. 2, Summer 1999, pp. 171-192.
  • “Opportunities and Challenges of Doing Business in ASEAN,” Journal of Global Marketing, Vol. 9, No. 3, 1996, pp. 47-65.
  • “Don’t Crack the Japanese Distribution System--Just Circumvent It,” Columbia Journal of World Business, Summer 1993, pp. 34-45.
  • “Europe 1992: Mind Your Strategic P's and Q's,” Sloan Management Review, Vol. 31, No. 1, Fall 1989, pp. 85-92.
  • “Celebrity Advertising: A Review and Synthesis,” International Journal of Advertising, Vol. 6, 1987, pp. 93-105.
  • “Don't Discount Off-Price Retailers,” Harvard Business Review, Vol. 63, No. 3, May-June 1985, pp. 85-92.
  • “The Export Trading Company Act: A Viable International Marketing Tool,” California Management Review, Vol. 27, Fall 1984, pp. 59-70
  • “Domestically-Banned Products: For Export Only,” Journal of Marketing and Public Policy, Vol. 3, 1984, pp. 125-133.
  • “Marketing Without Exchange of Money,” Harvard Business Review, Vol. 60, No. 2, November-December 1982, pp. 72-74.
  • “The Anti-Export Policy of the U.S.,” California Management Review, Vol. 23, No. 3, Spring 1981, pp. 5-19.
  • “American Bribery Legislation: An Obstacle to International Marketing,” Journal of Marketing, Vol. 44, No. 4, Fall 1980, pp. 38-43 (Co-author, Wayne A. Label).
  • “Beware of International Brand Piracy,” Harvard Business Review, Vol. 58, March-April 1980, pp. 52-60 (Co-author, Raymond LaGarce).
  • “The Reincarnation of Barter Trade As a Marketing Tool,” Journal of Marketing, Vol. 40, April 1976, pp. 17-24.

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Professional Presentations:

Professor Kaikati has presented more than 60 professional presentations at regional, national, and international conferences. His presentations were delivered in meetings of the American Marketing Association, Academy of International Business, International Symposium on Pacific Asian Business, Academy of Marketing Science, World Marketing Conference, Atlantic Economic Association and Southern Marketing Association, among others.

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