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This course is designed to offer a strategic perspective to using the Internet as a marketing tool.  It is not a course in web design or direct marketing.  It is a course that will explore some updated ways of thinking about strategy in light of a technological revolution.  Since this course is taught in a school of business, you will be expected to draw upon your experience and knowledge from other courses in order to get the most out of this class.  Think big, and big things will happen!

Download the Course Syllabus Here


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Published by: Edmund Hershberger, Ph.D.
Last update: 08/27/2009