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MMR Distinguished Speakers Series



John Sterling

Director of Marketing, Ralcorp Holdings, Inc

Syndicated Data Analysis

Tuesday, October 2010

Brief Bio

Dr. John J. Sterling is the Director of Marketing, Ralcorp Holdings, Inc. He had been the Vice President & Director of Marketing & Category Management at Ralston Foods/ Ralcorp and managed all consumer marketing and category management programs.

He has extensive training and experience in advanced research methodologies, quasi-experimental techniques and multivariate statistics. He has done extensive analytical work on data collected using custom survey techniques, household panel data, and syndicated sales data.

He earned his Ph.D. and M.A. in experimental psychology from the University of Missouri-Columbia and his Bachelor of Arts degree in psychology from DePauw University.

David Silver

Vice President, Strategy & Portfolio Management for the Pharmaceuticals segment at Covidien, Plc.


Zen and the Art of Market Research

Tuesday, September 2010

Brief Bio

David Silver is Vice President, Strategy & Portfolio Management for the Pharmaceuticals segment at Covidien, Plc., a leading $10 billion global healthcare products company. The business, formerly known as Tyco Healthcare, separated from parent company Tyco International on June 29, 2007.In this role, Mr. Silver supervises product development decisions and the implementation of the strategic planning process for the segment in collaboration with Covidien's Corporate Strategic Planning organization.

With more than 30 years of experience in the pharmaceutical industry, Mr. Silver joined Covidien in July 2007 from Argent Rx Solutions in Wilmington, N.C., where he counseled emerging pharmaceutical companies on strategic marketing and commercial analytics.

Prior to this, he served in senior management positions at Xanodyne Pharmaceutical, AAIPharma and Elan Pharmaceuticals. He also served as the Vice President for Business Information and Analysis at Sanofi-Synthelabo Pharmaceutical.

Mr. Silver received a master's degree in business administration from Rutgers University and a bachelor's degree in pharmacy from the University of Rhode Island.


James Thomas, Ph.D

Senior Manager, Market Intelligence & Research Bayer Healthcare Llc.

Developing Marketing Research Professionals for 21st Century: Client Perspectives

Monday, April 12, 2010

Brief Bio

Dr. Thomas has been working in the area of marketing research for more than 25 years. Currently Dr. Thomas holds the position of Senior Manager of Market Intelligence and Research for Bayer HealthCare, the Animal Health Division. Jim is responsible for all market intelligence and marketing research activities for the US animal health division. Prior to joining Bayer held marketing research and database marketing positions for Sprint, Bernstein-Rein Advertising and Hallmark.

Over the years Dr. Thomas has conducted a variety of marketing research and database projects for clients that have included; American Express, Blockbuster, Busch Entertainment, Cendant, Corporation for Public Broadcast, McDonald's, Nestle, Purina, QVC, Schwan's, Sears, Sprint, State Farm, Unilever, Wal-Mart, etc.

Jim obtained his Ph.D in Psychology from the University of Missouri - Kansas City, Kansas City, Missouri, an M.A. in Psychology from Wichita State University and a B.A. from Southwestern College.

Dr. D. Randall Brandt

Vice President, Customer Experience & Loyalty, Maritz Research


Improving Customer Experience by "Putting the Voice of the Customer to Work" -Common Obstacles and Proven Solutions

Monday, March 30, 2009

Brief Bio

D. Randall Brandt is Vice President Customer Experience and Loyalty at Maritz Research. Dr. Brandt has assisted more than 250 manufacturing and service firms in Asia, Australia, Europe, and North America in designing and implementing approaches to (a) measuring/managing customer experience and loyalty; (b) measuring/managing employee experience and engagement; and (c) linking the voice of the customer and the voice of the employee to business processes and results. He regularly teaches seminars on the above topics for the American Marketing Association.

Dr. Brandt was a member of the Board of Examiners for the Malcolm Baldrige National Quality Award from 1993-95, and served on the Alumni Board of Examiners for the Baldrige Award from 1999-2000. He also was a member of the National Advisory Council on Workforce Solutions to the United States Environmental Protection Agency from 2001-2002. He has made over 300 presentations at national and international conferences since 1988, and has authored articles appearing in a variety of academic and professional publications, including Customer Relationship Management, the Journal of Business and Industrial Marketing, the Journal of Services Marketing, Marketing Management, Marketing Research and Quirk's Marketing Research Review.

Dr. Brandt holds a B.S. from Purdue University, a M.A. from Indiana University and a Ph.D. from Michigan State University. He is a former member of the faculties of Rensselaer Polytechnic Institute, the University of North Texas, and the University of Texas at Dallas. Brandt currently is a member of the American Marketing Association, the American Society for Quality, and the Society for Industrial and Organizational Psychology.


Hongjie Wang

Vice President, Customer Analytics, Fulcrum Analytics

Markov Modeling in Database Marketing

Tuesday, March 18, 2009

Brief Bio

Mr. Hongie Wang manages the analytical team at Fulcrum. He has developed statistical and optimization models, as well as segmentation solutions for a diverse range of clients to support their marketing and management operations. He has also been the chief designer of several of Fulcrum's analytical solutions, including Incremental Value Modeling, Customer Equity Models, Cross-sell Optimization, Hierarchical Bayesian based individual customer product optimization model, which have been used to improve business results for Fulcum's clients. Mr. Wang authored and contributed papers in Journal of Mathematical Programming, INFORMS Proceedings, DMA Analytical Journal, and several other database marketing trade publications. He was a frequent speaker at NCDM, DMA seminars. Mr. Wang also guest-lectured at Carnegie Mellon University, Tepper School of Business, and served as expert panel at the Practice and Impact of Marketing Science Conference (Wharton School, 2007). Mr. Wang earned his B.S. in Mathematics and M.S. in Operations Research and Management Science from Virginia Tech and he was the recepient of NAtional IIE (Institute of Industrial Engineering) best Graduate Research Award.

John Voda

Senior Research Analyst, AT&T


Medical Marketing Research

Tuesday, October 21, 2008

Brief Bio

John Voda is a 2003 graduate of the SIUE MMR program, and he currently works at AT&T as a Senior Research Analyst. He analyzes and reports on customer satisfaction research among small business customers, with considerable assistance from his MMR intern, Abu Nur.

John worked for 3 years in public relations before entering the field of marketing research, where he has worked for the past 17 years. He has worked for clients ranging from local retailers to international pharmaceuticals, and conducted research on topics as diverse as pressurized cheese spreads and erectile dysfunction. John has been involved in all facets of the marketing research process, from meeting with clients to writing proposals, programming surveys, moderating focus groups, conducting multivariate analysis and presenting the results. He has used a wide variety of qualitative and quantitative research techniques.

For seven years, John conducted in-depth medical interviews with doctors and patients across the country. This past June he wrote the cover story for "Quirks" magazine, regarding recommendations for enhancing the quality of qualitative research. Today John is going to give us an overview of medical interviewing and how it compares to other forms of qualitative research


Jeff Miller

Chief Operating Officer, Burke Inc.

Online Research Developments

Tuesday, October 16, 2007

Brief Bio

Jeff has overall responsibility for the operational units at Burke, including the interactive research practice, the analytical function, and the technology functions. Jeff is instrumental in directing Burke's research and development initiatives, particularly those related to online data collection and analysis. Jeff is a frequent presenter at industry events including the AMA Marketing Research Conference, AMA A/R/T Fourm, the AMA Applied Research Methods events, the AMA Explor Fourm, the AMA Advanced School of Marketing Research, the annual ARF Convention, and the ESOMAR Congress. His research papers have been published in professional journals such as the Journal of the Market Research Society, Research magazine, Admap, Quirk's Marketing Research Review, and the CASRO Journal. Jeff is past chair of the external advisory board of the A.C. Nielsen Center for Marketing Research at the University of Wisconsin. Jeff has also been a six-time judge for the American Marketing Association's EXPLOR Award (Exemplary Performance and Leadership in Online Research). Jeff joined Burke in 1987. He received a B.S. from Virginia Tech and a MBA from the University of Cincinnati.

Jim Roberts

Vice President/Senior Consultant, Decision Sciences Group, Burke, Inc.


Taking the Measure of a Brand: Key Issues and Alternative Approaches

Tuesday, November 16, 2006

Brief Bio

Mr. Roberts is responsible for consultation with Burke's clients, mostly Fortune 100 firms, on all aspects of designing, planning and executing strategic and tactical marketing research. His expertise covers both business-to-business and business-to-consumer categories, especially on the topics of brand equity, brand image and positioning, market segmentation, ROI of marketing and customer loyalty efforts, pricing research, and the building of decision support simulators. Mr. Roberts serves as Burke's Practice Leader for brand equity research, is the Chair of Burke's R&D Management Committee, and has served as a board member on Burke's Board of Directors as well as the Burke Employee Corporation Board. As Chair of Burke's R&D Management Committee, he is responsible for overseeing the identification, development, and the deployment of new marketing research applications and methods to the marketplace. Additional duties include managing Burke's Corporate Information Center (secondary research and competitive intelligence function) and conducting internal staff training on multiple aspects of marketing research best practices.


Paul Conner

President, Paul Conner Consumer Research Services, LLC and CEO (Chief Emotice Officer), experiEmotive analytics

A Procedure for Improving the Actionability of Marketing Research: A "Must" for All Research Professionals

Thursday, April 20, 2006

Brief Bio

Paul Conner is a consumer/marketing research specialist in his 24th year of supporting clients in this field. In his career, he has served a wide variety of industries including Cable Television and Broadband (Internet) Service, Advertising, Packaged Goods, Restaurants, Telecommunications, and Health Care. Furthermore, he has extensive experience with a wide variety of research types (e.g., Advertising Research, Idea Generation, New Product Development, Customer Satisfaction, Sementation, Concept/Product Testing, Positioning, and Brand Personality Research) and expertise using a wide variety of data collection techniques (e.g., Focus Groups, One-on-One Interviews, Telephone Surveys, Mail Surveys, Mall Intercepts, Online Surveys, and Naturalistic Observation using ethnographic techniques). Of particular note, Mr. Conner developed and has trademarked The Aim Process TM , a unique and effective way for marketers to organize and communicate their information needs to optimize the actionability of research. In 2004, out of his academic background in psychology, Mr. Conner developed experiEmotive analytics, a company devoted to the study of deeper psychological and emotional drivers of consumer behavior, which greatly aid the development of breakthrough product designs, positioning, advertising strategies, and customer service operations.

Kunal Gupta, Ph. D.

Vice President, Decision Sciences, Burke, Inc.


Linking Customer Loyalty to Business Results and to Measures of Internal Organizational Performance: A "Must" for the Survival of Customer Loyality Measurement Programs

Tuesday, February 16, 2005

Brief Bio

Kunal serves as a senior level adviser to Burke's clients as well as to the company's internal project teams concerning the design and analysis of customer satisfaction studies, and studies linking customer, financial, employee, and operational measures. He provides analytical consultation towards the research study design and methods, sampling and statistical testing, and bi-variate and multi-variate data analyses. He also performs a lead role in the company's research and development efforts, involving development of new customer satisfaction research products, and enhancement of Burke's current analytical offerings. Kunal's research is regularly presented in leading marketing conferences, within North America as well as globally. Kunal earned bachelors in mechanical engineering and an MBA from leading institutions in India, and a Ph.D. in marketing from McGill University in Montreal, Canada.


Keith Chrzan

Vice-President, Marketing Science Department, Maritz Research Inc.

"Strategic Market Segmentation: Process, Metrics, and Analytics"

Thursday, December 8, 2005

Brief Bio

Keith has over 20 years of experience on the client, consulting and supplier sides of the marketing research industry. His experience includes positions as Director of Marketing Research at Boehringer Mannheim Diagnostics and Managing Director of Marketing Sciences at IntelliQuest, Inc., and Austin Texas-based supplier of marketing research to the technology industry. Keith's primary focii at Maritz Research are (a) the development of new analytical tools and methods, (b) design and analysis of complex research studies and (c) training. An industry leader in the area of choice experiments, Keith is a frequent speaker at the American Marketing Association's Advanced Research Techniques Forum, the Sawtooh Software Conference and the INFORMS Marketing Sciences Conference. He is the inventor of partial profile conjoint analysis and configuration conjoint analysis, moderated price experiments and the options pricing model. Keith received an M.B.A. in marketing from Indiana University and a B.A. in philosophy of religion from the University of Notre Dame.

Brett Polenchar, Ph.D.

Director, Abbot Labs


"Contemporary Challenges in Marketing Research: Client Perspectives"

Thursday, July 14, 2005

Brief Bio

Brett E. Polenchar is Vice President of Business Planning for Roche Diagnostics, US market leader in hospital and in-home medical diagnostic equipment. He is responsible for a diverse group of business planning professionals, including Forecasting, Pricing, Market Research and Program Evaluation, and is primarily charged with research and the development of marketing strategy for the corporation. Brett received his Ph.D. in quantitative psychology from Ohio University, a Masters from Hollins College, and his BA from Bloomsburg University. Beginning his career at Burke Marketing Research as a senior methodologist, Brett has had over 18 years of exprience in marketing research and has worked on all sides of the marketing research industry, having held supplier, advertising agency and corporate positions. At the AMA's 2001 Marketing Research Conference, he was invited to speak on the topic of building successful research departments, to detail his accomplishments at Limited Brands.


Jeff Minier

Co-President, Gfk Kynetec

"Marketing Research Career Paths"

April 19, 2004

"Market Segmentations Applications"

November 9, 2005

Brief Bio

Jeff Minier is Senior Manager of Market Intelligence at Companion Animal Global Enterprise of Merial, Which he joined after three years at Angus Reid and Firstbank of Illinois. An alumnus of the MMR program, he completed an internship at Maritz. Jeff has several years of experience with marketing research suppliers which has given him substantial understanding about the needs of client organizations. Jeff received a Master of Marketing Research degree from SIUE and an undergraduate degree from the University of Georgia. He has maintained strong ties to the MMR program through his active involvement in the MMR alumni association.

William D. Neal

Senior Partner, SDR


"Brand Equity: Management and Metrics"

Thursday, January 20, 2005

Brief Bio

William Neal is Senior Partner, Co-Founder and Co-Owner, of SDR Consulting. In his corporate function as Senior Executive Officer, Bill has overall management responsibility for the strategic direction of the firm. As a Senior Consultant and Practice Leader, he is responsible for project management, client relationships, proposal development and research design. Bill leads the legal consulting practice at SDR. Bill received a Master of Science in Industrial Management with a specialization in Operations Research and Systems Analysis from Georgia Tech and a Bachelor of Science degree in Commerce and Engineering from Drexel University. Recognizing his long term contributions to the profession of marketing research, the Marketing Research Association awarded Bill with an Honorary Lifetime Membership in 1997. He is a recognized expert in the fields of market segmentation, product positioning, product optimization, brand value, brand equity, and advanced research methods. In 1995 Bill was the fourth person to receive AMA's Lifetime Achievement Award for services to the Profession of Marketing Research.


Michael Brereton

President, Maritz Research Inc.

"Preparing for Marketing Research Profession in the 21 st Century: Critical Challenges and Opportunities"

Monday, September 20, 2004

Brief Bio

Mr. Michael Brereton is President of Maritz Research, 11 th largest full service marketing research agency in the USA. Prior to becoming president, Michael was the North American Managing Director having general management responsibility for all Maritz Research business sectors headquartered in the United States, Canada and Mexico. With over 20 years of marketing research and management experience, Michael has worked in key aspects of the marketing research business including business development, operations management and administration. Prior to joining Maritz in 1987, Michael was involved in advertising research, future product planning research, and corporate segmentation strategies while employed at General Motors Corporation. Michael holds a Master in Business Administration from Bowling Green State University in Ohio and a Bachelor of Science degree from General Motors Institute in Flint, Michigan.

Joey Michaud

Research Director, Marketing Sciences Group, Maritz Research, Inc., St. Louis, MO

"New Developments in and Applications of Experimental Designs in Marketing Research"

July 29, 2004

Nilesh Modi

Senior Account Manager, Ipsos-Insight


"How to Succeed in Marketing Research: Life after MMR"

July, 8 2004

Tom C. Tindle

Vice President, Business Information, ARS Group, Evansville, IN

"Measuring and Evaluating Advertising Effectiveness in the Millennium: Some Critical Advertising Research Perspectives"

April 28, 2004


Dr. Steve Schulz

Chief Methodology Officer, Catalina Marketing Research Solutions, Crestview Hills, KY

"The Marketing Research Business of Tomorrow"

March 24, 2004

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