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Industry Testimonials

"The MMR program at SIUE provides students with a strong core knowledge of research to build on as they begin their careers in marketing research. It's a nice balance of the practical and the theoretical that gives new entrants in the field a great running start."

Rob Arnett
Senior Partner
Solution Partners Consulting Inc.

"CASRO, the national trade association of survey research companies, is proud to be represented on Advisory Board of SIUE's MMR program, which provides an excellent opportunity for graduate candidates to pursue their career in marketing research."

Diane Bowers
Council of American Survey Research Organization

"I have been extremely impressed by the quality of SIUE MMR graduates. Looking back over a 15-year period, the program has consistently produced the caliber of individuals that Maritz, and many of our clients' organizations, have placed in business leadership roles."

Michael Brereton
Maritz Research Inc.

"At SIUE, I see a focus from faculty and students on developing the skills needed to discover the real business issues. I believe that SIUE's MMR program tries to create that right balance of insight and science."

James Carter
Executive Director Advertising Metrics & Budgets

"SIUE's Master of Marketing Research program, with its emphasis on the practical application of modern marketing research processes, is helping to prepare the next generation of marketing research professionals."

Philip Cookson
Director of Server & Tools Research
Microsoft Corporation

"The MMR program at SIUE is highly regarded at Forward Research. An MMR internship from SIUE is an excellent opportunity both for us and for the student intern. We get a part-time employee who is intelligent, conscientious, and eager to learn. Student interns receive on-the-job education, additional insights into the marketing research profession, and the opportunity to reinforce their classroom materials with current industry practice.

"Alumni from the MMR program have an unbeatable background. They start off with both excellent academic training and research experience. We don't have the dilemma of choosing between someone who understands theory but not practice and someone who has experience but not academic foundation.

"In short, we are proud to be an enthusiastic supporter of the MMR program and feel privileged to enjoy the benefits of working with its faculty, students and alumni."

Richard Homans
Vice President
Forward Research, Inc.

"SIUE graduates have proven to be smart, motivated employees at Kellogg who move up in the organization. They come to work with a strong 'intellectual curiosity' and desire to understand that marketplace."

John Hostetler
Director of Market Research
Kellogg Company

"Southern Illinois University Edwardsville is committed to the integration of the Master of Marketing Research program with the 'real world' of marketing research. Through corporate internships, cooperative research projects and a variety of professional interactions, the program strives to develop marketing research professionals whose skill sets meet the needs of the business today."

Susan Jones
Vice President
Agribusiness: Food and Animal Health Ipsos - Reid

"SIUE's MMR program is unique from the other options students have in that the program totally immerses students into the world of marketing research through a multi-faceted approach. While a vast array of classroom interactions challenges students to understand and apply advanced marketing research concepts, it is the corporate-sponsored internships at some of the country's best market research firms that proved to be amazing opportunities when turning textbook learning into reality. In this program, students are nurtured by one-on-one interaction and personal attention at every turn � both from the dedicated faculty as well as from talented market research professionals who mentor students in internship positions. Layered on top of this is a vast network of alumni and other market research professionals who regularly interact with the program."

Jeff Minier
Gfk Kynetec

"Hands-on experience in the form of internships and research projects designed and implemented by students for local companies have been essential elements of the program and key to its success. As the result, graduates are ready to hit the ground running with real on-the-job experience under their belts."

Mary Ann Niemczycki
Director of Research
The Research & Planning Group

"The SIUE MMR program is both comprehensive and responsive to the modern reality of marketing research in the corporate world. The students receive a well-rounded and practical curriculum that exposes them to all aspects of the discipline. My experience with hiring and working with alumni of the program has been overwhelmingly positive � solidly trained people who understand the practical side of marketing research."

Brett Polenchar
Vice President of Marketing Research
Wyeth Pharmaceuticals

"The SIUE MMR internship program has been very valuable to Edward Jones. I have had several interns from the program. Each has been able to quickly 'get up to speed' and contribute effectively to the research effort."

Carol Schwent
Director of Market Insight Charter
Edward Jones

"Graduates emerge from the program having completed multiple projects while at the same time having built strong understanding of research and statistical theory. This balance allows for immediate results while ensuring ongoing dedication to quality and correct practice of the craft.
"Furthermore, we recommend and support the faculty of the MMR program and express our appreciation for their accomplishments in crafting, developing and safeguarding a very high-quality institution."

Susan Spaulding
Market Directions, Inc.

"I am very pleased to have such a well-trained pool of talent from the MMR program available to us locally. It's been a pleasure working with MMR SIUE faculty and students in finding quality individuals to build the expertise of the Business Intelligence & Analysis Department at Commerce Bank."

Diane Spencer
Vice President & Manager of Business Intelligence & Analysis
Commerce Bank

"The MMR program at SIUE is committed to excellence in the training of high-caliber students for the marketing research profession. The program meets this commitment through a close-knit relationship with the marketing research community. Examples include an advisory board of leaders in the marketing research industry, a mixture of full-time faculty as well as part-time adjuncts and guest lecturers from the marketing research industry, and assistantship slots for students in the marketing research industry while they are enrolled in the program. The benefit of this approach is that the program produces graduates who are ready to hit the ground running once they enter the workplace."

John Sterling
VP & Director of Marketing & Category Management
Ralston Foods, Ralcorp

"I was a guest speaker for the MMR classes several times. Each time, I was impressed by the diversity of the group, their professionalism, and the types of questions they asked. They clearly knew their stuff and had benefited from their internship experiences."

Helen Turner
Former Director of International Marketing Research
Anheuser-Busch, Inc.

"I have worked with more than a dozen of the graduates of this program and am now networked as a peer with several. They, typical SIUE MMR students, begin to contribute faster and have a better grasp on real issues that face a market research supplier than a student from a program that addresses the academics only. I can confidently say that SIUE is turning out tomorrow's industry leaders today.
"If you are in a position to work with a student as a mentor or in an internship, you and your organization will quickly identify value."

George Wilkerson
Executive VP
Market Strategies International

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