Marketing research in the 21st century is a growing, challenging, exciting field. The SIUE Master of Marketing Research (MMR) degree is designed to meet businesses' need for skilled marketing research professionals for this young millennium. Housed in the School of Business, accredited by the Association to Advance Collegiate Schools of Business International (AACSB International), the SIUE MMR program is one of just a few specialized programs nationally and internationally available to aspiring marketing research professionals.
The MMR program offers unique, high-value opportunities to students in preparation to advance rapidly to leadership positions in marketing research. Students are equipped for professional careers in marketing research through specialization and advanced training. This training leads to excellent employment opportunities in marketing research with leading agencies and corporations around the world. With the guidance of experienced and dedicated faculty and an active advisory board composed of marketing research leaders, you will be prepared for success in today's competitive global marketplace.