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Curriculum

(1) Pre-Common Body of Business Knowledge (CBBK):

Students are expected to enter the program with competencies in general mathematics (linear algebra, decision theory, integral and differential calculus), computer software and statistics. Students without such a background are required to complete necessary courses. These courses could be determined in consultation with the Program Director.

Students need to take 30 credit hours (10 courses) to complete the MMR program of which 7 are core program courses and students could select 3 elective courses in consultation with the Program Director.

CBBK courses (3): Most students with business undergraduate degrees or students who have taken business courses in their prior studies will have these courses waived. Others will have to take 3 business courses in consultation with the program director.

(2) Program courses (21 hours):

•533 Marketing Planning And Strategy

•540 Buyer Behavior: Prerequisite: MKTG 525.

•541 Product Management: Prerequisite: MKTG 525.

•544 Marketing Information and Research

•546 Research Design and Data Collection Procedures

•548 Marketing Research Methodology and Data Analysis

•550 Marketing Research Management and Strategy

(3) Elective courses (9 hours), taken from the following:

•532 Services Marketing: MKTG 525.

•534 Advertising Research: Prerequisite: MKTG 525.

•560 Special Topics in Marketing Research: Customer Relationship Management

•560 Special Topics in Marketing Research: Qualitative Research

•560 Special Topics in Marketing Research: Social Media Marketing Research

•561 Database Marketing

•562 Syndicated Data Analysis

•595 Seminar in Marketing

Other business electives consistent with the program's goals and student's career objectives may be taken with approval from the program director. Only 3 hours of 400-level coursework may be used to satisfy MMR degree requirements.

(4) Capstone Course

• MTKG 550: Marketing Research Management and Strategy

MMR Student Profile Catalog (PDF)

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