||William Neal is Senior Partner, Co-Founder and Co-Owner, of SDR Consulting. In his corporate function as Senior Executive Officer, Bill has overall management responsibility for the strategic direction of the firm. As a Senior Consultant and Practice Leader, he is responsible for project management, client relationships, proposal development and research design. Bill leads the legal consulting practice at SDR. Bill received a Master of Science in Industrial Management with a specialization in Operations Research and Systems Analysis from Georgia Tech and a Bachelor of Science degree in Commerce and Engineering from Drexel University. Recognizing his long term contributions to the profession of marketing research, the Marketing Research Association awarded Bill with an Honorary Lifetime Membership in 1997. He is a recognized expert in the fields of market segmentation, product positioning, product optimization, brand value, brand equity, and advanced research methods. In 1995 Bill was the fourth person to receive AMA's Lifetime Achievement Award for service to the Profession of Marketing Research.