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John J. Sterling, Ph.D.

[IMAGE: ] John J. Sterling is the Vice President of Marketing & Category Management at Ralston Foods/ Ralcorp (Ralcorp spun off from Ralston Purina 4/94) and manages all consumer marketing and category management programs. He has been with Ralston since 1985. John has extensive training and experience in advanced research methodologies, quasi-experimental techniques and multivariate statistics. Have done extensive analytical work on data collected using custom survey techniques, household panel data, and syndicated sales data. John earned his Ph.D. and M.A. in experimental psychology from the University of Missouri-Columbia and his Bachelor of Arts degree in psychology from DePauw University.

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