||James D. Carter is Executive Director of Advertising Research & Metrics, AT&T and is responsible for anticipating, developing and delivering marketing research, database analysis, predictive modeling and customer satisfaction measurements to support all SBC units. This market information assists in understanding customer product/service needs or desires and evaluating the impact of marketing plans (pricing, channel selection, advertising & promotions) on sales and customer loyalty. Jim earned a Master of Business Administration degree from the University of Arkansas-Fayetteville, and an economics degree from Arkansas Tech University. Mr. Carter taught for six years as an Assistant Professor of Marketing at Oklahoma Christian University (Oklahoma City). Mr. Carter also worked in television news as a reporter/producer for a local station in Amarillo, Texas.