||Scott Wright serves as a Vice President for The Nielsen Company. Appointed to this role in 2009, Scott is responsible for consulting on e-commerce, listening research, and helping clients adapt to the rapidly changing world of digital/social media. Prior to this role, Scott was a founding member of the Nielsen Health Care vertical, where he pioneered STM methods to forecasting pharmaceuticals. Scott has been involved in marketing research since 1993, and has managed clients and consulted on projects in consumer health care, pharmaceuticals, small durable goods, pet food, frozen foods, personal health care, candy and snacks, household cleaning, QSR, portable power, meats, and beverages. Scott is a 1991 Graduate of Miami University, Ohio.