© 2001 The Edwardsville Journal of Sociology, Volume 1.                                                                                                              Back to ejs Volume 1

FROM SAMBO TO BRUTE: THE SOCIAL CONSTRUCTION OF AFRICAN AMERICAN MASCULINITY

 

Kathleen Marchioro

Abstract

The author provides an analysis of the social construction of black masculinity in the context of historical and contemporary ideologies existing within the literature. Specifically, some of the social representations that serve to impede African American men’s ability to conform to the dominant ideology of what it means to be masculine are addressed.   The author suggests that historical images of African American males such as the emasculated sambo, or the aggressive brute and buck have been transformed into contemporary images of black men as lazy, or hypersexual and hyper-aggressive.   Finally, an examination of the literature on how African American males represent themselves in the context of personal ads gives us a framework as to how black males may seek to define their own masculinity in light of dominant ideals.

 

Introduction

 

 

          We currently live in a society where ideology is formed and refined through a variety of social influences. Poor people and people of color are not only defined in their relation to dominant society, but are also oppressed through that relational aspect. Notions of masculinity have been socially constructed, historically specific, and mediated by social class, race, ethnicity, and other social categories of inequality (Pyke, 1996).  Historically, men of color have played the role of the ‘Other’ in the construction of a masculine ideology that is confined to a white monolithic ideal (Bucholtz, 1999; Dines, 1998; Lemelle, 1995).  Unable to conform to such ideals, these men are rendered socially marginalized by the patriarchal institutions in place (Bucholtz, 1999; Dines, 1998; Lemelle, 1995).   

Traditional ideals of what it is to be ‘masculine’ reinforce the patriarchal system within which they are defined (Harper, 1996). These masculine traits include economic provider, leader, role model, intellectual, and power-holder. Liberalist notions of achievement suggest that all men have access to the same opportunities for success.  Whether they are motivated to act upon those opportunities, however, is up to them.  Certainly, this might be accurate if we lived in a society void of racism, sexism and classism.  Many men, privileged by gender, are subsequently oppressed by race and class.  Furthermore, these same men may arguably be marginalized within their gender if they demonstrate an inability to assimilate into dominant masculine roles (Bucholtz, 1999).

In light of this, I will provide an analysis of the social construction of black masculinity in the context of historical and contemporary ideologies existing within the literature.  Specifically, some of the social representations that serve to impede African American men’s ability to conform to the dominant ideology of what it means to be masculine are addressed.  Polar stereotypical images of black men as aggressive, yet lazy have both historical and contemporary relevance.  While the forms that these images are packaged in may have changed, the stereotypes remain the same. How black men subsequently seek to define themselves within the racist paradox is examined through the use of existing literature on personal ads.

 

Stereotypical Images of Black Males

 

The oppressive institution of slavery maintained the subordination of African Americans socially, economically, and politically. Subsequently, they were perceived as inferior and ‘less than human’ to their white counterparts (Lewinson, 1963). Forces outside of their control dictated almost every aspect of African American’s daily lives.  Paternalistic governing at the hands of the slave owners attempted to prevent black people from maintaining any identity other than that of slave.

Relationships between black women and black men were subject to the immediate diffusion of the slave master (Wallace, 1996).  The black man lacked traditional authority over his family and could not control the destinies of either his wife or his children, making a patriarchal role virtually impossible (Wallace, 1996). This lack of control over his surroundings placed the black male in a tenuous position. Privileged by the patriarchal system in place, the white slave owner was able to further control the lives of black men by defining and stigmatizing them in terms of their masculinity (Wallace, 1996).  Through this, the white slave owner attempted to maintain his power and domination (Hutchinson, 1997).

 

Foundations in Slavery:  Negative Images of the Black Male

 

            One way control was maintained occurred through the reinforcement of various negative stereotypes of African Americans.  These images justified the mistreatment of black people and served to reinforce dominant ideology as the norm (Wallace, 1996). Stereotypical representations of the black man during slavery as the “sambo”, i.e. docile and child-like, defined black male masculinity (Film, Ethnic Notions).  This image suggested that black me were unable to effectively take on a patriarchal role (Film, Ethnic Nations).

          At the same time, images of black women as “Mammies”, i.e. a strong women who loved children, created a matriarchal myth surrounding the black family (hooks, 1982). Some researchers, such as Moynihan, have argued that this type of power structure has led to the demise of the stable black family unit (Wallace, 1996). An excerpt of Moynihan’s findings is quoted by Wallace (1996:109):

In essence, the Negro community has been forced into a matriarchal structure which, because it is do out of line with the rest of American society, seriously retards the progress of the group as a whole, and imposes a crushing burden on the Negro male…Obviously, not every instance of social pathology afflicting the Negro community can be traced to the weakness of family structure…(but) once or twice removed, it will be found to be the principle source of most of the aberrant, inadequate, or anti-social behavior that did not establish, but now serves to perpetuate the cycle of poverty and deprivation.

 

Moynihan saw the black male as unable and unwilling to assert himself within the family.

This coincides with the Sambo image of a docile, emasculated black man in need of a ruling

thumb. Moynihan’s suggestion to empower the black male focused on encouraging men to

enlist in the armed forces.  This, he felt, would expose the alienated black male to the beliefs,

rules, and behaviors of the successful ruling class, i.e. masculine white males. In turn, black

men could successfully learn to be the patriarchal image of a “real man” by taking back control

of their women and families. Moynihan based his assumption on the illusion that the black male

was castrated and emasculated during slavery due to his inability to assert his role within the

family (Wallace, 1996). However, Wallace (1996)  warns that “we can surely doubt the

assumption that the black man was totally robbed of his manhood and divested of his

authority over the black woman.” To do so, argues Wallace, would be to assume that

African Americans lacked an agency that enabled them to persevere despite their horrendous

circumstances.

 

Emancipation and Reconstruction:  Image Transition from Docile to Dangerous

 

During Emancipation and Reconstruction, more negative images were placed upon the black man.  With Emancipation came the stereotype of the ‘Buck’, i.e. the black rapist, to define his masculinity. Wallace (1996:25) describes the Buck as “the only black stereotype that is sexual...he is the personification of the black threat to white womanhood and, more importantly, to white male dominance.”  The Buck image was seen as strong and aggressive (1996).  Ironically, these traits characterize the masculine ideal for the white man.  Yet, the sexual innuendo combined with the animalistic traits still associated with the black slave rendered the Buck as the white man’s nightmare (1996).  This personifies white society’s fear of the black man grounded in notions of masculine physicality and sexuality (Brown, 1999; Dines, 1998; Hoberman, 2000; Wallace, 1996).  

          Early forms of entertainment such as film and vaudeville shows propagandized the Buck image to further demonize black masculinity (Denzin, 1998; Patton, 1995; Robinson, 1997).  For instance, in 1915, D.W. Griffith’s film Birth of a Nation (adapted from the book The Clansman) depicts the bestial black rapist in pursuit of virginal white women.  This movie personified the social construction of appropriate race relations between white women and black men (Denzin, 1998; Robinson, 1997). Instead of succumbing to the black man, the women would rather throw themselves off of a cliff to their death (Robinson, 1997). 

Minstrel and vaudeville shows of that time were just as inciting (1997).  White characters would perform in black face while dancing the ‘Jim Crow’, a dance initially developed by T.D. Rice that mocked a handicapped black slave (Film, Ethnic Notions).  It further developed into skits whereas the white characters mocked black men in their inability to assimilate into the patriarchal system. This included using broken English while attempting to recite Shakespeare, wearing ill-fitting, tattered clothes and using suggestive language to white females.

Similar to the Buck, the image of the ‘Brute’ also characterized black males’ masculinity following Emancipation. The Brute illustrated that black males were unable to be trusted and could become violent at the slightest provocation (Dines, 1998; Hoberman, 2000). A stark contrast to the happy-go-lucky Sambo, the Brute (often depicted with weapons) was used in an effort to re-enslave of out of control black men.  Furthermore, the Brute perpetuated the threat of a newly expanding black labor force (Dines, 1998).  Dissemination of this aggressive image of black males justified (and incited) the violence of mob action and lynchings that were imposed upon them.

          The Brute image evolved at a period of time when competition between the races for jobs and land were just beginning and the pejorative nature of the image directly impacted the ability of black men to have equal access to these scarce resources.  Cha Jua (2000:14) argues that racial formation, the systematic process of categorizing people into races, includes the processes of  “racialization, the intertwining of other forms of social stratification, i.e., class, racial and gender oppression, the relationship of its structures and ideologies to actions, events and consciousness, and the relationship between dominant and subordinate modes of production and political economies”.  This is crucial because it incorporates both the ideological and material base of racism, resulting in the ability of the dominant class to maintain power and preserve white supremacy.  Therefore, the characterization of black men as aggressive, hostile, and uncontrolled was impacted by the initial shift in the economy towards competition for scarce resources.  This left them not as the beneficiaries, but as the victims of the institutional exploitation and economic deprivation.

          If it were simply negative attitudes that whites at that time held towards blacks, the ramifications

Persisting through today may not have been so severe. At its most obvious and symbolic level,

Negative masculine characterizations provide a model of racialized gender behavior for young boys

and girls of all races (Bucholtz, 1999).  They also reinforce and maintain patriarchal systems, which seek to oppress women as well as men of color whom are the institutionalized “Other” in the

construction of masculine ideology.  That is to say, if black masculinity is defined in its relation to

white masculinity, then the black man’s worth is validated via whiteness (Lester and Goggin, 1999).

          Throughout slavery and Reconstruction, black men were presented first as emasculated and

then as aggressive (Wallace, 1996). At each point in time, these exaggerations served to justify treating

black men in a particular way. The dichotomous images of Sambo and Buck represent the polarity of traditional masculine and feminine characteristics (Wallace, 1996).  This contributes to the black male

paradox-emasculated, but at the same time feared, setting the stage for a long tradition of subjugation and resistance (Dines, 1998). Dines (1998: 291) argues “both images serve to define Black men as

outside the realm of (white) masculinity by constructing them as the “Other.”  These images sought to demoralize black masculinity while reinforcing the patriarchal racial hierarchy within which it was

defined. Living in a society where masculinity is expressed through power, dominance, and individualism leaves black men in a precarious situation.  They lack access to the social, economic,

and political resources, which are controlled and maintained by the dominant group through white supremacy.  Attainment of these resources fulfill dominant notions of what it means to be masculine

(Wallace, 1996). This material and ideological explanation allowed white males to maintain their

status at the expense of black men.  Pinkney (1990) argues that it is the behavioral manifestations

of prejudice though such things as discrimination and segregation that have truly oppressed African

Americans, not simply the negative attitudes that whites have against blacks.  Negative representations of black masculinity have become institutionalized into American Society leaving black men with a

tenuous position in the labor market and most recently disenfranchised by the punitive, conservative

backlash over the last three decades (Dines, 1999).

 

Contemporary Media Depictions of Black Males

 

Media Representation of Black Men

 

Black male masculinity continues to be demonized within contemporary society.  Today, images of black men as ‘thugs’ or ‘hoodlums’ are all too familiar to that of the Buck and Brute.  Sadly, these aggressive representations are only offset by Sambo-like images of ‘lazy’ and ‘apathetic’. Similar to that of the minstrel shows, notions of black men’s masculinity is currently defined and maintained through the press, films, novels, sports arena, criminal justice system and the educational system among various other entities (Dines, 1998; Hoberman, 2000; Hutchinson, 1997).

Harper (1996) suggests that the images of Buck and Brute can be analyzed within contemporary society with the O.J. Simpson murder trial. Newsweek and Time used Simpson’s mug shots to grace the cover of their June 1994 issues. The infamous depictions of Simpson on the covers illustrate a fear that much of white America still holds towards African American men and their masculinity (1996).  Harper (1996:128) quotes Barron arguing that the mug shot of Simpson reveals, “Time’s cover was darker, blurrier and more sinister-looking than Newsweek’s.  The darkening of Simpson’s face, Harper argues, was meant to equate dark skin with inherent criminality (1996).

But how is it that the media was able to get away with such an overt display of racism? Readily associating black males with a criminal nature is nothing new (Hutchinson, 1997).  With a history of turning their back on domestic violence issues, the white male dominated press suddenly became enthralled with the domestic relationship of O.J. and his late wife Nicole.  Hutchinson (1997) suggests that the characteristics of the mythical Buck are readily and systematically applied to black men in contemporary society.  Even the most prominent black men are not immune when they are suspected of ‘stepping out of line’ (1997).

Simpson’s transgressions of attempting to assimilate into a white world by marrying a white women and living a white lifestyle inflamed the age-old disdain that many white Americans have for black masculinity (1996). Similar to the Buck and the Brute stereotype, Simpson was easily depicted as a hypersexual, aggressive black man whose intended domination of a white woman had gotten out of control (1996). 

Dines (1998:291) suggests that the Simpson obsession parallels the success of Birth of a Nation, whereas “the image of the black man as the spoiler of white womanhood has been a staple of media representation in the country”.  Other movies have also capitalized on the image of the Buck and Brute.  For example, King Kong, renamed King Kong and the White Woman, also depicts the animalistic black monster is pursuit of the white woman (Dines, 1998).  Similar to the justification of the Brute stereotype, this movie capitalized on the growing fear of working-class whites to the black migration into the Northern cities (Dines, 1998).

The depiction of a violent masculinity in movies is nothing new.  It has become a staple of American culture, witnessed by such icons as Arnold Schwartzenager and Bruce Willis. However, Jones (1993) found that when black men are portrayed in violent movies, they are far less likely than white men to have that violence tempered with imitate portrayals of a sensitive side.  In other words, after Bruce Willis has just graphically killed ten people, he is still able to come home and make love to his partner.  This reinforces to the audience that he is capable of maintaining an intimate, sensitive side despite an aggressive nature (1993).  Black males, on the other hand, are not depicted with the alternate side.  The audience is simply left with the image of the Brute, and thus the black man can only be defined in terms of his violent tendencies (1993).

 

The Black Athlete

 

These negative images of black males continue to be rampant in contemporary society.  Gibbs (1988) describes African American males as an ‘endangered species’ that are stereotyped and characterized by society as the five d’s: “dumb, deprived, dangerous, deviant, and disturbed.”   One area where these images are pervasive is in the realm of athletics.  Media coverage of young, uneducated black males drafted out of high school for professional basketball contracts and black athletes being convicted of drug and battery charges all reinforce the stereotypes that Gibbs describes. 

African American men have been portrayed as having a “natural” athleticism for most of the century (Hoberman, 2000).  However, many researchers suggest that the channeling of black males into sports simply exploits their athletic talent while simultaneously hindering academic potential (2000).  Thus, again perpetuating the black male paradox of simple-minded Sambo to the aggressive, prowess Brute (Wallace, 1996).  Black males are socialized to aspire to be Shaquille O’Neil (Hoberman, 2000).  The stark reality is very few men ever achieve his success. Dyson (1993) further explores this mythical construct through the identity of the ultimate benefactor, Michael Jordan in the genre of race, sports and professionalism:

His big black body--graceful and powerful, elegant and dark--symbolizes the possibilities of other black bodies to remain safe long enough to survive within the limited but significant sphere of sport, since Jordan’s achievements have furthered the cultural acceptance of at least the athletic black body (Dyson, 1993:74).

Unfortunately, the media images do not provide consumers with much diversity.  The

disproportionate images of African Americans as athletes and entertainers have largely

shaped what it means to be a black male in today’s society (Hoberman, 2000).

Within the sports genera, the social construction of black masculinity is simply defined

through physical prowess and aggression (Hoverman, 2000).

Some may argue that an aggressive nature is applauded throughout all sports, regardless

of the race of the individual.  In addition, many African American males have

achieved success in sports.  However, the stereotypes of black males being aggressive and

volatile are stilled paralleled by notions of irresponsibility and simple-mindedness

(Hoberman, 2000).  Consequently, there is still a lack of African American men in

powerful positions such as college athletic directors, coaches, and professional

managers.  Coakley (1999) attributes these dismal numbers to racist ideology and belief

systems about who should lead teams, run front offices and last, but not least, remain in

control.

 

Conclusion

 

 But What do Black Men Think?

 

With the barrage of exaggerated images that are place upon black men, researchers have

begun to study how black men subsequently define themselves and their masculinity (Harper,

1996; Lester and Goggin, 1999; Majors and Billson, 1992).  More specifically, how do black

men construct their own masculinity despite their role as the “Other” within dominant

ideology?  I end this article with a discussion of the research conducted by Lester and Goggin

(1999) on how black men represent themselves in personal ads.

Through a personal ad, these men are seeking to portray themselves  as desirable

mates.  Therefore, the symbolic descriptions that they use may give an insight into how they

construct a positive masculine identity (Lester & Goggin, 1999).  Lester & Goggin (1999:445)

identified three general categories that each ad appeared to fit into: professionalism --or

‘being in control’, physical prowess--an intersection of ‘physical strength’ and ‘sexual

prowess’, and finally skin color consciousness.  Within these groups, characterizations of

sexuality, strength and economic prosperity were represented.  These traits are typical defining

characteristics of a dominant masculine construct. However, Lester & Goggin (1999) suggest

that these images may have been internalized to reflect the negative stereotypes that have

historically been placed upon black males in the role of the ‘Other’ instead of reflecting the

idealized traits of traditional masculinity.  They explain:

 

Either move calls attention to how entrenched these objectifications of identity may be, for the work against or to invoke the stereotypes is to accept on some level an existential reality for codes that have been inscribed.  In the final analysis, this paradox--the refutation/embracement binary--reveals that what has been culturally inscribed has become entrenched and dangerously naturalized (1999:446).

 

Again, this creates a dichotomy between the Sambo and Buck or Brute.  One the one

hand, these men used representations of highly sexual, consummate lovers with a super-

masculine danger to describe themselves, sometimes going as far to use animalistic imagery. 

For instance, ‘African Stallion’ or ‘oral, uncut and aggressive’ are some of the descriptions

that Lester & Goggin (1999:447) found in their sample of ads.  They suggest that the use by

black men to capitalize on the Buck and Brute images that have historically defined them,

display their perceived conquest over patriarchy (1999).  However, these men also used

representations that suggest a triumph within the patriarchal system (1999).  For instance,

words such as ‘professional’, ‘degreed’ and ‘drive a BMW’ were present in many of the ads

sampled. With references to educational attainment and economic prosperity, many men

attempted to move away from Sambo images of lazy and unintelligent (1999).

Overall, Lester and Goggin (1999:443) argue that personal ads  “reveal an acting

out of racialized gender, sexual and class roles.... [and] become strong constructs with and

against which the writers of these ads work.” Nonetheless, the use of personal ads in

examining the perception of black masculinity does have limitations. First, Lester and Goggin’s

research was limited to heterosexual males.  Secondly, men who utilize external sources for

dating such as personal ads may not represent the norm.  Furthermore, Lester & Goggin’s

(1999) sample of how men define themselves through these ads may only represent

exaggerated characteristics of what they think women are looking for in a mate.  The presumed

intent of the men placing the ads was to obtain a date, allowing personal ads to be as fictitious

and idealized as the author desires them to be. An informed interview between the authors and

research subjects exploring notions of masculinity may have resulted in drastically different

conclusions than simply randomly sampling personal ads.        

                  Overall, it appears that these black males are similar to other groups who are stratified within society.  They have taken the oppressive images placed upon them and reframed them to construct their own notions of masculinity. Within feminist discourse, Tobias (1997) suggests that marginalized groups often reframe what radical notions have been used against them to create their own identity.  Privileged by gender and yet oppressed by race, puts black males in a precarious situation.  However, it appears they are able to empower themselves by reclaiming and redefining their own ideals of what it means to be masculine.

 

Kathleen Marchioro is a graduate student in the Department of Sociology, Southern Illinois University Edwardsville. Email kmarchioro@usa.net

 

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