Marketing and Communications

Stategy + Creativity = Results

Marketing research conducted in 2005 revealed critical “gaps” between the current perceptions of SIUE (close to home, affordable, beautiful campus and convenient) to perceptions of what constitutes a “premier” institution (quality academics, quality faculty, and challenging). An integrated marketing and communications plan was developed to increase general awareness of SIUE and improve the perception of SIUE’s quality outcomes.

Tactics included the use of paid media, interactive media, public relations, direct mail, and internal communications.

Marketing research was conducted in 2007 to measure progress. Results include:

• Increased awareness of SIUE
• Improved perception of positive SIUE outcomes
• SIUE ranked first in nine out of ten competitive categories when compared with its competition
• SIUE’s primary noted strength is academic quality by most audiences