Marketing and Communications

Executive Director

Barbara leads the award-winning and results-oriented SIUE Marketing and Communications team. She has almost 20 years experience in strategic planning, change leadership, marketing and research, integrated internal and external marketing communication, media management, public relations, and creative design and execution. Barbara earned an MBA at the University of Denver, with an emphasis in marketing, and a bachelor of science in communications/ journalism at Black Hills State University in Spearfish, S. D. Prior to joining SIUE, Barbara was involved in all areas of marketing and communications and then consulted with colleges, universities, and Fortune 500 companies across the country in the areas of marketing, brand marketing, internal and external communications, marketing research, and change management.  She has presented at numerous conferences, including CASE, NACAC, SCUP, and AACRAO.  Barbara has been published in College & University magazine and has drafted numerous white papers on the topic of integrated marketing and communications. Barbara believes in continual quality improvement and is a two-time Baldrige Award examiner for the state of Colorado. She also serves on SIUE’s AQIP Review Committee. 

Favorite Quote: “In matters of principle, stand like a rock; in matters of taste, swim with the current.”  ~ Thomas Jefferson