<h2>Narrowing your Topic and Developing a Thesis Statement</h2>
<p>Before you can begin your research you need to narrow your selected topic.</p>
<p>For example, if <strong>"marketing''</strong> is you chosen topic, <strong>"marketing"</strong> as a research topic is too broad. The amount of information on the subject of marketing is enormous therefore the topic must be narrowed.</p>
<p>Instead, think of some aspect of the general subject of marketing that interests you, for example:</p>
<ul>
<li>Internet marketing</li>
<li>Green marketing</li>
<li>Marketing to special groups</li>
</ul>
<p>Let's say that you are interested in marketing to special groups.</p>
<p>You could narrow the topic of marketing even more by adding a sub-topic.</p>
<ul>
<li>an age group: marketing to adolescents</li>
<li>a location: marketing in Japan</li>
<li>a population: marketing to minorities or women</li>
</ul>
<p>It is helpful to write out your topic as a sentence or a question. Let's say the question that most interests you is:</p>
<p><strong>How do advertisers market their products to women?</strong></p>
<p>This is your thesis statement! Now you can begin your research.</p>