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Administrative and Professional Staff Position FY14-79
March 7, 2014 

Position Title
Director of Marketing

Hiring Unit
University Marketing and Communications

Job Description
The Director of Marketing reports to the Executive Director for Marketing & Communications and provides strategic and tactical counsel on matters involving the representation of the University to local, national and international interests and internal constituents. The Director contributes to an enterprise function that is responsible for identifying and addressing the strategic communications and integrated marketing needs of SIUE.

The Director of Marketing is responsible for:

  • Contributing to strategies for developing, maintaining and building SIUE’s reputation among each constituency group, including prospective and current students and parents, alumni and donors, current and prospective employees, and the community; executing strategies
  • Assisting in increasing regional, national and international awareness of and interest in SIUE, its programs, its distinguished faculty and research, beautiful campus and facilities, evolving athletics programs and affordable excellence through appropriate channels
  • Contributing to the development and implementation of strategic marketing plans for the Schools/College and administrative units to support institutional strategic goals and objectives
  • Strategic use of market research and data-driven analysis to evaluate and improve the SIUE brand platform and messaging to achieve institutional goals (including recruitment and advancement) and foresee market trends in order to preserve the SIUE brand in a competitive higher education environment
  • Assisting in planning and allocating institutional resources for strategic communications and integrated marketing initiatives
  • Providing coaching, mentoring and professional development to the integrated marketing team at institutional and unit levels, providing both tactical services and a team approach emphasizing strategic communication planning and client service; oversee the tactical execution teams providing marketing and creative support to University clients
  • Contribute to brand platform and message development and strategy; web strategy and analytics; content generation and distribution; publication production and distribution; social media monitoring and engagement; recruitment materials and various lead generation tools; advertising placement and production; SEO/SEM efforts; market research
  • Working cooperatively with Department of Intercollegiate Athletics to create overall brand and marketing strategy
  • Creating and coordinating the production of case statements, publications and related materials in support of the philanthropic advancement program of the University 

Candidates must possess a minimum of 5 years progressively responsible experience in marketing and communications, with expertise in a higher education environment preferred.  Candidates must hold a bachelor’s degree and advanced degree in a related field. 

Requirements also include:

  • Demonstrated excellence leading innovation in the development and use of digital communications and marketing technologies including social and emerging media
  • A track record of successfully leading a full-service marketing team that employs talented and client-oriented professional staff
  • Experience planning and managing budgets and resources
  • Strong analytical skills and experience interpreting and translating a strategic vision into an operational model
  • Ability as a persuasive communicator, with proficiency in communicating effectively with diverse audiences, through writing and speaking 

Terms of Appointment
Administrative Staff, full-time, non-bargaining,100%. 

Source of Funds

$79,000 per year.  Excellent benefits package included. 

Application Process
Submit letter of application, resume, transcript, and references to:

     SIUE University Marketing and Communications
     Attn: Director of Marketing Search
     200 University Park Drive, Suite 280    
     Campus Box 1027
     Edwardsville, IL  62026-1027 

     Or submit materials via e-mail to: 

Application Deadline
Preference will be given to applications received by April 4, 2014.  However, the search will continue until the position is filled.


SIUE is a state university - benefits under state sponsored plans may not be available to holders of F1 or J1 visas.

Applicants will be subject to a background check prior to an offer of employment.  Southern Illinois University Edwardsville is an equal opportunity employer and will not discriminate against any person on the basis of race, national origin, religion, disability, age, marital status, sex, sexual orientation or veteran’s status in violation of Title VII.

The SIUE Annual Security and Fire Safety Report is available online at  The report contains campus safety and security information, crime statistics, fire safety policies, and fire statistics for the previous three calendar years.  This report is published in compliance with Federal law, titled the “Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act” and the Higher Education Opportunity Act also known as the “Campus Fire Safety Right to Know.”  For those without computer access, a paper copy of the report may be obtained, with a 24-hour notice, from the Office of the Vice Chancellor for Administration, Rendleman Hall, Room 2228, 618-650-2536.

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