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Mission and Objectives

Program Mission

The Master of Marketing Research (MMR) program aims to ...

  • develop marketing research managers and professionals for business and public organizations;

  • prepare students for professional careers in marketing research through specialization and advanced training in marketing research;

  • enhance professional development and career advancement opportunities for business professionals in marketing research.

Program Objective(s)

The objective of the program is to prepare students for managerial positions and to develop marketing research professionals who ...

  • comprehend marketing research processes to define marketing opportunities and problems, help solve management problems, and therefore aid in marketing decision making;

  • can plan and design marketing research projects;

  • can execute and manage marketing research projects;

  • know and understand applications of marketing research specialties and analytical techniques;

  • can write and prepare a cogent, well-organized research report;

  • can communicate research proposals, results, conclusions, and recommendations clearly and effectively;

  • Meet business' continuing and emerging needs for marketing research personnel and research services.