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Frank Staggers Award of Excellence in Marketing Research

The SIUE Foundation established the Frank Staggers Award of Excellence in Marketing Research Endowment in memory of Frank Staggers, MMR '94. Mr. Staggers' lifelong pursuit of knowledge and a strong desire for self-improvement led him into the Master of Marketing Research (MMR) program in the SIUE School of Business. He completed his MMR in December 1994 and continued his commitment to education by working with the SIUE Department of Management and Marketing and his employer, Southwestern Bell, to support internships and other MMR development opportunities. Mr. Staggers passed away in February 1997.

Established by family, MMR faculty, MMR alumni, friends and coworkers, the award recognizes the academic excellence of current graduate students in the SIUE MMR program, while commemorating Frank Staggers' spirit of learning and pursuit of knowledge. The hope is that his lifelong quest for knowledge will serve as a standard for future graduates of the MMR program.

Recipients of the award must demonstrate superior academic standing and have a positive attitude and enthusiasm for learning. Recipients are selected based on their performance in the MMR program (including the final research project) and their commitment to the profession of marketing research. They each receive a plaque and a monetary gift.

2013 Recipients

Ms. Rebecca Vanderweel, MMR '12

Frank Staggers Awardee 2013

(Left to Right: Ms. Julie A. Furst-Bowe, Chancellor, SIUe, Ms. Rebecca Vanderweel, MMR Class of 2012)

Ms. Rebecca Vanderweel graduated from the MMR program at Southern Illinois University Edwardsville in August 2012. Prior to attending the MMR program, she received Bachelor’s Degrees in Marketing and Entertainment Management from Missouri State University in December 2010. While in the program, she held an internship at GfK Kynetec where she was able to supplement what she learned in the MMR program with valuable, real-world experience. During her internship, she was able to take part in tasks such as report writing, conducting in-depth interviews, data coding, data analysis, and other various project support tasks. Ms. Vanderweel’s MKTG 550 project was titled “Potential Visitor Assessment and Segmentation Study.” This study aimed to help the Saint Louis Science Center (STLSC) close the gap between actual visitation levels and potential visitation levels by identifying why patrons do not visit the Science Center as well as identifying market segments that could be better targeted in order to increase STLSC visits. Currently, Rebecca is employed with GfK Kynetec, St. Louis, MO as a Research Manager. She is involved in the design, management, and execution of quantitative and qualitative custom marketing research projects. Her responsibilities include tasks such as questionnaire and discussion guide design, data collection, data analysis, and report writing

Past recipients of the Frank Staggers Award


Rebecca Vanderweel                                  


Alice Kwok
Michael Healy


Gaurav Banerjee
Julie Patti
Amanda Sodam


Nick Swanson
Lauren Wallace


Anca Costea
Daniel Wirth


Alex Mangoff


Matt Senger
Rachel Aubrey


Joycelyn Narvaez


Dan L. Xie


Robert Schoener
Tatiana (Yumasheva) Dyachenko


Shelly M. (Heinle) Carey


Leyla Yerlikaya


Krista (Hobbs) Knufman
Monica Danielle Kutan
Nilesh Prantal Modi


Faith A. Richert

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