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MMR Faculty


ralph giacobbe

Dr. Ralph W. Giacobbe, Emeritus Professor of Marketing
Ph.D., Arizona State University, 1991
Consumer Behavior, Marketing Research, Marketing Strategy, Services Marketing

Ralph Giacobbe's research interest areas include marketing research, ethics, personal selling and marketing education and he has published in several journals including Industrial Marketing Management, Journal of Marketing Education, Marketing Research, Journal of Business Ethics and Journal of Personal Selling & Sales Management. Professor Giacobbe has been a longstanding member of several professional societies including the American Marketing Association, the Academy of Marketing Science, and the Midwest Marketing Association.

Email: rgiacob@siue.edu
Phone: (618) 650‑2586


Edmund Hershberger

Dr. Edmund Hershberger, Associate Professor and Chair
Ph.D., Georgia State University, 2003
Online Advertising, Consumer Behavior, Interactive Marketing, Advertising Research

Edmund Hershberger joined the faculty at SIUE in 2003. He has several years experience in marketing and operations and has been teaching marketing since 1999. Dr. Hershberger's research interests include interactive marketing, internet advertising, online consumer behavior, traditional advertising, and event marketing. His teaching interests include Advertising, Marketing Research, Consumer Behavior and Electronic Marketing. His research has been published in scholarly journals such as the Journal of Advertising Research and the Quarterly Journal of Electronic Commerce. In addition Dr. Hershberger has presented his research at national conferences for the American Marketing Association and the Society for Marketing Advances.

Email: ehershb@siue.edu
Phone: (618) 650‑3224
Website: siue.edu/~ehershb/


Ramana (Ram) Madupalli

Dr. Ramana (Ram) Madupalli, Associate Professor and MMR Program Director
Ph.D., Georgia State University, 2007
Database Marketing, Customer Equity, Sales Management, Marketing Research

Ram Madupalli is the current Director of the Master of Marketing Research (MMR) Program. Ram Madupalli's research interests include sales management, customer equity, call center management and marketing research. He has been teaching different marketing courses since 2002 and his teaching interests are Personal Selling and Sales management, Marketing Research, Database Marketing and Product Management. Ram has presented papers at the AMA Marketing and Public Policy conference and Marketing Science conference. His research is published in Journal of Business Research, Journal of Business Industrial Marketing, Journal of Services Marketing and more. Ram's credentials include best paper award at the 2003 Marketing Public Policy conference and recognition as AMA doctoral consortium candidate. His dissertation titled "Salesperson behavioral determinants of customer equity: an effectiveness approach" is a recipient of AMA dissertation award and Georgia State University dissertation grant. His primary teaching responsibilities in the MMR program covers Marketing Research Methodologies, Database Marketing, Customer Relationship Management and Qualitative Research. Ram Madupalli is also the advisor for MMR Alumni Society.

Email: rmadupa@siue.edu
Phone: (618) 650‑2701


Timucin (Tim) Ozcan

Dr. Timucin (Tim) Ozcan, Assistant Professor
Ph.D., University of Rhode Island, 2008
Marketing Strategy, Consumer Behavior, Marketing Communications, Positioning

Dr. Tim Ozcan's research interests focus on understanding how consumers respond to branding and positioning strategies, different product designs, product feature combinations and counterfeit products. His research has been published in a number of scholarly journals such as Journal of Marketing Theory and Practice, Journal of Product and Brand Management, Journal of Euromarketing and Journal of Retailing and Consumer Services. His primary teaching interests include Marketing Strategy, International Marketing, Product and Brand Management, Services Marketing and Social Media Marketing Research. He is also serving as an advisor to Master of Marketing Research Student Association (MMRSA).

Email: tozcan@siue.edu
Phone: (618) 650‑2704


Madhav N. Segal

Dr. Madhav N. Segal, Emeritus Professor of Marketing
Ph.D., University of Texas at Arlington, 1979
Marketing Research, Research Design & Strategy, New Product Design & Development, Global Marketing & Cross-Cultural Research

Madhav Segal served as the Director of the Master of Marketing Research (MMR) program until August 2011, which he founded in 1984. Dr. Segal serves as a Marketing Consultant to a variety of marketing, business, and marketing research service agencies and organizations. He has been an invited speaker on marketing and marketing research topics for many industry, academic associations and trade organizations both in the United States and abroad (including several countries in Europe, Asia, North & South America, Australia, and Africa). He is extensively published in leading marketing and marketing research journals such as Journal of Marketing Research, Journal of Business Research, European Journal of marketing, Journal of Advertising, Journal of Data Collection, Industrial Marketing Management, California Management Review, Journal of Professional Services Marketing, Health Marketing Quarterly, Canadian Journal of marketing Research, International Journal of Retail and Distribution Management, Journal of Business Ethics and Marketing Research: A Magazine of Management & Applications. Dr. Segal's teaching and research credentials also include several awards for outstanding teaching and scholarly research. He is the recipient of the 1997 Paul Simon Teaching Research Award. This prestigious award recognizes his success in linking his excellence in teaching with his outstanding research. He has also received the 2000 Great Teacher Award at the university. Dr. Segal has also been recently honored with the 2009 Hormel Food Corporation's Meritorious Teacher Award by the Marketing Management Association to recognize his excellence in marketing education.

Email: msegal@siue.edu
Phone: (618) 650‑2601


MMR Supporting Faculty


John J. Sterling

Dr. John J. Sterling, Lecturer
Vice President & Director, Marketing & Category Management, Ralcorp, Ralston Foods
Ph.D., University of Missouri - Columbia

Syndicated Data Analysis & Market Intelligence

John J. Sterling is the Vice President & Director of Marketing & Category Management at Ralston Foods/Ralcorp (Ralcorp spun off from Ralston Purina 4/94) and manages all consumer marketing and category management programs. He has been with Ralston since 1985. John has extensive training and experience in advanced research methodologies, quasi-experimental techniques and multivariate statistics. Has done extensive analytical work on data collected using custom survey techniques, household panel data, and syndicated sales data. John earned his Ph.D. and M.A. in experimental psychology from the University of Missouri - Columbia and his bachelor of arts degree in psychology from DePauw University.

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