Knowledge Speaker Series
Senior Research Analyst, AT&T
Medical Marketing Research
Monday, February 13, 2012
|Brief Bio |
John Voda is a 2003 graduate of the SIUE MMR program, and he currently works at AT&T as a Senior Research Analyst. He analyzes and reports on customer satisfaction research among small business customers, with considerable assistance from his MMR intern, Praveen Kumar Peddamukkula.
John worked for 3 years in public relations before entering the field of marketing research, where he has worked for the past 20 years. He has worked for clients ranging from local retailers to international pharmaceuticals, and conducted research on topics as diverse as pressurized cheese spreads and erectile dysfunction. John has been involved in all facets of the marketing research process, from meeting with clients to writing proposals, programming surveys, moderating focus groups, conducting multivariate analysis and presenting the results. He has used a wide variety of qualitative and quantitative research techniques.
For seven years, John conducted in-depth medical interviews with doctors and patients across the country. In June of 2008 he wrote the cover story for "Quirks" magazine, regarding recommendations for enhancing the quality of qualitative research. Today John is going to give us an overview of medical interviewing and how it compares to other forms of qualitative research