As General Manager and Chief Analytics Officer for SymphonyAM, Haren Ghosh leads the company's action strategies and media measurement solutions to help marketing and media executives maximize ROl.
Prior to this role, he served in executive positions, including SVP and Chief Research Officer, at Factor TG, where he excelled at devising analytical solutions to solve very complex marketing and media resource allocation problems. In his tenure with Factor TG, Haren demonstrated a clear understanding of complex issues surrounding traditional and emerging media selection including various online and offline advertising effectiveness.
Haren received an MBA in Finance and Marketing from Louisiana Tech University and his PhD studies in Marketing, with a focus in Applied Statistics and Advanced Econometrics from Louisiana State University. He received a undergraduate degree in Mechanical Engineering from Jalpaiguri Government Engineering College in India. He was a visiting Assistant Professor of Marketing at South Eastern Louisiana University before joining Factor TG.