Southern Illinois University Edwardsville Logo
Apply to SIUE
Institutional Header

Jim Berling

Jim is the Managing Director of the Burke Institute and a member of the senior management team at Burke, Inc. His responsibilities include all client and operational issues for the Institute such as leading seminars and consulting on many qualitative and quantitative research projects for clients in the financial services, healthcare, industrial equipment and consumer packaged goods industries. Jim also leverages his research and business expertise to teach many of the Burke Institute seminars on topics including Qualitative Research, Online/Internet Research, and the Storewars business simulation designed for manufacturers and retailers in the CPG industry. The Burke Institute is the global leader in marketing research education having trained more than 75,000 research professionals in 40 countries. Prior to joining the Institute, Jim directed the marketing team for a computer software company that introduced a variety of new products for the business-to-business and consumer marketplace. He also has experience working for a major financial services company. Jim's academic background includes a MBA in Marketing and Finance from the University of Cincinnati and a BA in Economics from Washington University in St. Louis, Missouri.