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Chad Johnson

Chad Johnson is the Managing Partner, Methodology and Statistics with Answers Research, a custom marketing research firm based in San Diego, California. Chad has extensive experience designing and applying advanced statistical techniques to quantitative studies including conjoint, segmentation, structural equation modeling, and other multivariate techniques. Additionally, Chad has developed custom conjoint analysis simulation software for more robust forecasting. Prior to becoming Partner, Chad held the position of Senior Methodologist at Answers Research. He earned a M.S. in Statistics from Northern Illinois University with an emphasis on general linear models.