The marketing specialization in business administration provides students with a basic understanding of the functional areas of business, the behavior of organizations and decision-making processes. These courses provide students with quantitative and analytical skills; an understanding of the economic, social, political and legal environments in which business decisions are made; knowledge of accounting and information systems; insights into organizational behavior, development, goal setting and management of human resources; an understanding of the ethical and global issues confronting business; and leadership and team-building skills through the student’s analysis of business cases and other experiential exercises.
The marketing specialization is designed to enable students to analyze the problems of providing consumer and industrial goods and services to a wide variety of markets. The curriculum prepares students for positions in sales, advertising, promotion, research, product management and marketing management. Further, the study of dynamic problems that affect all enterprises in communicating with their constituencies prepares students for careers in commercial, governmental and service organizations that serve the public in ways other than producing tangible goods.
Specializations available in:
Computer Management & Information Systems
Economics & Finance
School of Business Student Services Office
Phone: (618) 650-3840