Marketing is the ability to strategically reach a target market while standing out among the clutter of competing messages. In today's market, the branding and positioning of a company is just as important as its financial backbone and the quality of its product or service offerings. The curriculum prepares graduates for positions in sales, advertising, promotion, research, product management, or marketing management.
The Business Administration degree with a marketing specialization will prepare you to be a business professional who understands the environment in which business operates and how products and services are marketed in a global economy. In addition, you will learn about the functional areas of modern business and the ethical and global issues confronting business today along with the economic, social, political, and legal environments in which business decisions are made. Practice in making decisions using quantitative and analytical skills are complemented with leadership and team-building skills. The curriculum is delivered using a variety of methods including analysis of business cases and other experiential exercises as well as co-curricular activities.
In this extremely competitive economy, it is more important than ever to strategically bring a product or service to market. Thus, marketing professionals are critical to companies. Graduates can obtain entry-level positions in sales and promotions, retail buying and merchandising, marketing research, banking and product/brand management. SIUE graduates have been successful in obtaining positions with a variety of companies in the area such as Ralston Purina, Boeing, and Arch Coal. Students are strongly encouraged to obtain professional experiences through co-operative education, internship and other co-curricular activities prior to graduation.
Admission to the School of Business is through a selective, competitive application process. Students must first apply to SIUE and be admitted, then complete a set of prerequisite courses before applying for admission to the School of Business. Additional information regarding admission to all undergraduate programs is available on the School of Business website and in the undergraduate catalog. Students are encouraged to work closely with their academic advisor as they make plans to apply for admission to the School of Business.
