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Degrees Available at SIUE

  • Bachelor of Science in Business Economics and Finance

Why Business Economics and Finance?

Marketing is the ability to strategically reach a target market while standing out among the variety of competing messages. In today's market, the branding and positioning of a company is just as important as its financial backbone and the quality of its product or service offerings. The marketing curriculum prepares graduates for positions in sales, advertising, promotion, research, product management and marketing management.

Business Economics and Finance at SIUE

The business administration degree with a marketing specialization will prepare you to be a business professional who understands the environment in which businesses operate and how products and services are marketed in a global economy. You will learn about the functional areas of modern business, the ethical and global issues confronting businesses today, and the economic, social, political and legal environments in which business decisions are made. Practice in making decisions using quantitative and analytical skills is complemented with leadership and team-building skills. The curriculum is delivered using a variety of methods including analysis of business cases and other experiential exercises as well as co-curricular activities.

Career Outlook

In this extremely competitive economy, it is more important than ever to strategically introduce a product or service to a market. This makes having qualified marketing professionals critical to companies. Graduates can obtain entry-level positions in sales and promotions, retail buying and merchandising, marketing research, banking, and product/brand management. SIUE graduates have been successful in obtaining positions with a variety of companies in the area including Ralston Purina, The Boeing Co. and Arch Coal. Students are strongly encouraged to gain professional experience through co-operative education, internships and other co-curricular activities prior to graduation.

Other Business Programs at SIUE

Undergraduate Programs
Business Administration
Specializations available for the following:

  • Economics
  • Entrepreneurship
  • Finance
  • International Business
  • Human Resource Management
  • Management
  • Management Information Systems
  • Marketing

Computer Management & Information Systems

Graduate Programs
Business Administration
Computer Management & Information Systems
Economics & Finance
Marketing Research

Contact Information

School of Business Student Services Office
Phone: (618) 650-3840

Sample Curriculum >>

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