Marketing Research at SIUE
The master of marketing research (MMR) degree in SIUE's School of Business is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100 percent job placement within three months of graduation, and 95 percent of all students receive significant financial assistance, including full tuition waivers.
The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines course work involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations. Most courses in the MMR program are offered in a flexible, evening/hybrid format. Traditional classroom instruction is combined with online assignments, and most courses meet one evening per week for eight (8) weeks.
Degrees Available at SIUE
- Master of Marketing Research