Marketing and Public Relations
In the increasingly dynamic national and global markets, professionals in marketing and public relations are in high demand especially if their knowledge and skills cut across industry and specialization areas. A post-baccalaureate certificate in marketing and public relations at Southern Illinois University Edwardsville will allow individuals to increase their professional advantage by staying abreast of the cutting-edge trends in these interrelated fields. By learning key concepts and applications of marketing analysis, strategy, and management, as well as visual communication, social media, and international aspects of public relations, students will be well positioned, upon acquiring the certificate, to excel and lead in marketing and public relations agency settings and in corporate or nonprofit communication careers. Evening and online courses will accommodate the busy schedules of working professionals.
The certificate in marketing and public relations is part of SIUE's integrative studies program. Please visit the integrative studies graduate website to find additional opportunities or to learn about designing your own graduate degree.
The general requirements for admission and retention are the same as for the Graduate School.
The post-baccalaureate certificate requires the completion of 18 hours of courses, split evenly between the applied communication studies and management and marketing departments. The courses are as follows:
Applied Communication Studies
- ACS 431 – 3 Public Relations Visual Communication
- ACS 432 – 3 Social Media for Public Relations
- ACS 557 – 3 International Public Relations
Management and Marketing
- MKTG 525 – 3 Marketing Analysis and Applications for Managerial Decision Making
- Two out of the following courses:
- MKTG 530 – 3 Marketing Planning and Strategy
- MKTG 534 – 3 Advertising Research
- MKTG 542 – 3 Promotion Management
The student must successfully complete the program of study with a minimum GPA of 3.0.