Education

2004 Ph.D. in Communication, University of Kentucky

2004 Certificate in Medical Behavioral Science, University of Kentucky

1997 M.A in Communication, University of Kentucky

1995 B.S. in Communication and Psychology (magna cum laude), University of Kentucky

Research and Fieldwork

January 2006 till present Co-Principal Investigator for “Functional Fitness, Psychological

Well-Being, and Intercultural Identity in Cross-Cultural Adaptation: An Audience Segmentation Analysis of Bosnian Refugees in St. Louis, Missouri” grant funded by the Russell Sage Foundation, New York, NY.

May 2006 - August 2006 Principal Investigator for “Production Testing of Colorectal Cancer

Screening Publications” grant funded by the Health

Communication Research Laboratory and Center for Cultural

Cancer Communication, School of Public Health, Saint Louis

University, St. Louis, MO.

June 2004 - March 2006 Research Coordinator for “Prevention Content for ODPHP

Websites and Print Materials” grant funded by the Office of Disease Prevention and Health Promotion, Rockville, MD.

March 2001 - June 2004 Research Assistant for “Persuasive Strategies for Effective Anti-

Drug Messages” grant funded by National Institute of Drug Abuse, University of Kentucky, Lexington, KY.

August 1999 - July 2003 Research Assistant for “Drug Abuse Prevention Tool Kit for

Community Groups” grant funded by National Institute of Drug

Abuse, University of Kentucky, Lexington, KY.

Teaching Experience

August 2006 till present Assistant Professor of Speech Communication, Department

Of Speech Communication, Southern Illinois University

Edwardsville, IL.

July 2006 – August 2006 Adjunct Faculty for RMET 580 – Sample Survey Methods,

Saint Louis University, Department of Research

Methodology, Saint Louis, MO.

January 2006 - June 2006 Assistant Professor of Community Health, School of Public

Health, Saint Louis University, MO.

January 2006 - May 2006 Adjunct Faculty for CMM 409 – Theories of Persuasion,

Saint Louis University, Department of Communication,

Saint Louis, MO.

January 2001- May 2004 Graduate Instructor for COM 365 – Introduction to

Communication Research Methods, University of Kentucky, Department of Communication, Lexington, KY.

September 1997 - July 1999 Communication Lecturer for COM 104 – Basic Public

Speaking, COM 170 – Interpersonal Communication, COM 200 – Introduction to Communication Theory, and COM 240 – Introduction to Telecommunications, Sunway College, Western Michigan University Twinning Program, Malaysia.

January 1998 - December 1998 Part-time Instructor for COM 160 – Introduction to Mass

Communication and COM 110 – Basic Public Speaking, Petaling Jaya Community College, American Transfer Program, Malaysia.

August 1995 - May 1997 Graduate Instructor for COM 281 – Small Group

Communication, COM 181 – Basic Public Speaking, and COM 101 Introduction to Communication, University of Kentucky, Department of Communication, Lexington, KY.

Honors and Awards

Top Dissertation Award in Intercultural Communication, Intercultural and Development Communication Division, International Communication Association, 2005.

Top Paper (Cheah & Zimmerman), Intercultural and Development Communication Division, International Communication Association, New York, NY, 2005.

Top Student Paper (Cheah), Health Communication Interest Group, Eastern Communication Association, Boston, MA, 2004.

Top Three Paper (Cheah), Health Communication Interest Group, Central States Communication Association, Cleveland, OH, 2004.

Dean’s Scholarship Award, University of Kentucky, College of Communications and Information Studies, 2003.

Dissertation Enhancement Award, University of Kentucky, The Graduate School and College of

Communications and Information Studies, 2003.

Sypher Memorial Graduate Scholarship Award, University of Kentucky, College of Communications and Information Studies, 2002.

Communication Faculty Outstanding Senior Award, University of Kentucky, Department of Communication, 1994.

Dean’s List, University of Kentucky, Fall 1992-Fall 1994.

Merit Scholarship, University of Kentucky, 1993-1994.

Grants and Research Support

Active

Co-Principal Investigator, Russell Sage Foundation (RSF Project #870602), “Functional Fitness, Psychological Well-being, and Intercultural Identity in Cross-Cultural Adaptation: An Audience Segmentation Analysis of Bosnian Refugees in St. Louis, Missouri,” (with Hisako Matsuo, Saint Louis University, Principal Investigator and Ajlina Karamehic, Saint Louis University, Co-Principal Investigator), 1/1/06 – 12/31/07, $111,654 total.

Completed

Principal Investigator, Health Communication Research Laboratory and Center for Cultural Cancer Communication, Saint Louis University, “Production Testing of Colorectal Cancer Screening Publications,” 5/15/06 – 8/31/06, $10,000 total.

Co-Principal Investigator, National Science Foundation (Award #0326850), “Doctoral Dissertation Research in DRMS: The Impact of Sensation Seeking and Cultural Orientation on the Effects of Fear Appeal Messages – A Four-Country Study,” (with Rick Zimmerman, University of Kentucky, Principal Investigator), 9/1/03 – 8/31/04, $7500 total.

Publications

Refereed Journals

Cheah, W. H. (In press). College students’ perspectives in sexually transmitted infections (STIs) in Malaysia, Singapore, England, and the U.S.: Formative evaluation insights and implications. Journal of Intercultural Communication Research.

Cheah, W. H. (In press). Issue involvement, message appeal, and Gonorrhea risk perceptions in the U.S., England, Malaysia, and Singapore. Asian Journal of Communication.

Cheah, W. H. (2005). Condom attitudes and risk perceptions: A test of the extended parallel processing model. Journal of Intercultural Communication Research, 34(4), 213-232.

Harrington, N. G., Lane, D. R., Donohew, L., Zimmerman, R. S., Norling, G. R., An, J. H., Cheah, W. H., McClure, L., Buckingham, T., Garofalo, E., & Bevins, C. C. (2003). Persuasive strategies for effective anti-drug messages. Communication Monographs, 70(1), 16-38.

Cheah, W. H., & Karamehic, A. (2002). Applying theory to practice: Designing environmental messages using the concepts of sensation seeking and fear appeals. Interdisciplinary Environmental Review, 4(2), 131-143.

Cheah, W. H. (2002). Social-environmental marketing: A new approach, a new name, and a

new life for green marketing. Interdisciplinary Environmental Review, 4(1), 3-20.

Book Chapter

Anyaegbunam, C., Karnell, A., Cheah, W. H., & Youngblood, J. (2005). Designing

communication research for marginalized populations: A participatory methodology for

community empowerment. In S. H. Priest (Ed.), Communication impact: Designing research

that matters (pp. 49-65). Oxford: Rowman and Littlefield.

Book Review

Cheah, W. H., & Karamehic, A. (2005, June 22). Teaching health communication using case studies: Practical and effective [Review of the book Health communication in practice: A case study approach]. PsycCRITIQUES-Contemporary Psychology: APA Review of Books, 50 (No. 25), Article 10.

Manuscripts in progress

Cheah, W. H., & Zimmerman, R. S. (Revising). Independent and Interdependent Self-Construals’ Influence on College Students’ Perceptions of Health Risk Messages

Cheah, W. H., Zimmerman, R. S., & Palmgreen, P. (Revising). The Impact of Individualism-Collectivism and Message Stimulus on the Effects of Fear Appeal Messages: A Four-Country Study

Reports

Cheah, W. H., Jacobsen, H., Kreuter, M., Lloyd-Kolkin, D., English, M., Ackermann, A., et al. (2006). Structured interview analyses. Report prepared for the Office of Disease Prevention and Health Promotion (ODPHP), Rockville, MD.

Cheah, W. H., Jacobsen, H., & Kreuter, M. (2006). Expert panel report. Report prepared for the Office of Disease Prevention and Health Promotion (ODPHP), Rockville, MD and Abt Associates Inc., Bethesda, MD.

Cheah, W. H., Jacobsen, H., & Kreuter, M. (2006). Web design principles in practice: A content analysis of health information pages from four health Web sites. Report prepared for the Office of Disease Prevention and Health Promotion (ODPHP), Rockville, MD and Abt Associates Inc., Bethesda, MD.

Kreuter, M., Cheah, W. H., Jacobsen, H., & Wiehagen, T. (2005). ODPHP audience segmentation strategy. Report prepared for the Office of Disease Prevention and Health Promotion (ODPHP), Rockville, MD and Abt Associates Inc., Bethesda, MD.

Cheah, W. H., Jacobsen, H., & Kreuter, M. (2005). Colorectal cancer: A descriptive analysis of

interactive health tools, health content, and reading levels from four health web sites. Report

prepared for the Office of Disease Prevention and Health Promotion (ODPHP), Rockville, MD and Abt Associates Inc., Bethesda, MD.

Lieberman, D., Benet, D. J., Lloyd-Kolkin, D., Kreuter, M., Cheah, W. H., & Ortzman, M. (2004). Literature review about prevention content literature. Report prepared for the Office of Disease Prevention and Health Promotion (ODPHP), Rockville, MD and Abt Associates Inc., Bethesda, MD.

Presentations and Workshops

Conference Presentations

Cheah, W. H., & Zimmerman, R. S. (2006, June). Receivers-involvement and college students’ Gonorrhea risk perceptions in the U.S., England, Malaysia and Singapore. Paper presented to the Health Communication Division of the 56^th Annual Conference of the International Communication Association (ICA), Dresden, Germany.

Cheah, W. H., Zimmerman, R. S., & Palmgreen, P. (2005, May). Sensation seeking,

individualism-collectivism, message stimulus and health risk messages: A four-country study.

Paper presented to the Health Communication Division of the 55^thAnnual Conference of the

International Communication Association (ICA), New York, NY.

Cheah, W. H., & Zimmerman, R. S. (2005, May). Self-construal and perceptions of health risk

messages. Top paper presented to the Intercultural and Development Communication

Division of the 55^thAnnual Conference of the International Communication Association

(ICA), New York, NY.

Cheah, W. H., & Zimmerman, R. S. (2005, March). Sexually transmitted infections (STIs)

prevention: College students’ perspectives through the process of participatory

communication in the U.S., England, Malaysia and Singapore. Paper presented to the

Applied Communication Division of the 75^thAnnual Convention of the Southern States

Communication Association (SSCA), Baton Rouge, LA.

Cheah, W. H. (2004, May). Reaching high sensation seekers and impulsive decision-makers

using fear appeals: Will it work? Paper presented to the Health Communication

Division of the 54^thAnnual Conference of the International Communication Association

(ICA), New Orleans, LA.

Cheah, W. H. (2004, April). Individual differences and risk perception: Malaysian college

students’ evaluation of low and high social threat messages. Top student paper presented to the Health Communication Interest Group of the 95^th Eastern Communication Association (ECA) Annual Convention, Boston, MA.

Cheah, W. H. (2004, March). Gender, attitudes toward condom use and risk perception among

Malaysian college students in the U.S.: A test of the Extended Parallel Processing Model

(EPPM). Top three paper presented to the Health Communication Interest Group of the 72^nd Central States Communication Association (CSCA) Annual Convention, Cleveland, OH.

Cheah, W. H. (2003, December). The importance of social organizations on campus to college

students’ identities: CU Lambda at Central University as an exemplar. Paper presented

to the 23^rd Annual Convention of the Speech Communication Association of Puerto Rico

(SCAPR), San Juan, Puerto Rico.

Harrington, N. G., Lane, D. R., Donohew, L., Zimmerman, R. S., Norling, G. R., Cheah, W. H.,

McClure, L., & Bevins, C. (2003, May). Improving persuasive strategies for media-based

health campaigns. Paper presented to the Health Communication Division of the 53^rd Annual

Conference of the International Communication Association (ICA), San Diego, CA.

Cheah, W. H. (2002, July). “Gunning down the target” – Using cultural beliefs in HIV/AIDS

education and prevention media campaigns in Asian communities of the US. Paper presented

to the 23^rd International Association for Media and Communication Research (IAMCR)

Conference, Barcelona, Spain.

Cheah, W. H., & Karamehic, A. (2002, June). Applying theory to practice: Designing

environmental messages using the concepts of sensation seeking and fear appeals. Paper

presented to the 8^th International Interdisciplinary Conference on the Environment, Toronto,

Canada.

Cheah, W. H. (2002, June). “Divergent initiatives that yielded divergent results” – HIV/AIDS in

India and Thailand: A case study approach. Paper presented to the Hawaii International

Conference on Social Sciences, Honolulu, HI.

Cheah, W. H. (2001, September). Peace education in communications curricula in American

higher educational institutions. Paper presented to the 22^nd International Association for

Media and Communication Research (IAMCR) Conference, Budapest, Hungary.

Cheah, W. H. (2001, July). Social-environmental marketing: A new approach, a new name, and

a new life for green marketing. Paper presented to the 7^th International Interdisciplinary

Conference on the Environment, San Francisco, CA.

Cheah, W. H. (2001, April). Media literacy: A critical component in the school and community-

based prevention programs of the ONDCP campaign. Paper presented to the 5^th Annual

Communication Symposium, Lexington, KY.

Rush, R. R., Bratcher, A. M., Cheah, W. H., Karnell, A. P., & Baldwin, C. B. T. (2000, March).

Peace communication in communications curricula: A global assessment. Paper presented to

the 22^nd Annual Communications Research Symposium, Knoxville, TN.

Poster Presentations in Conferences

Harrington, N. G., Cheah, W. H., Norling, G. R., Hoyle, R. H., Duvall, J. L., & Hansen, W. B.

(2002, May). An evaluation of the community-based All Stars character education and

problem behavior prevention program. Poster presented to the 10^th Annual Meeting of the

Society for Prevention Research, Seattle, WA.

Harrington, N. G., Norling, G. R., & Cheah, W. H. (2002, May). Challenges to implementing

and evaluating community-based prevention programs. Poster presented to the 10^th Annual

Meeting of the Society for Prevention Research, Seattle, WA.

Cheah, W. H., & Anyaegbunam, C. (2001, October). Improving, ensuring and increasing the

efficacy of HIV/AIDS information and education in the Asia Pacific region: The role of

participatory communication and community empowerment in the development of HIV/AIDS

communication campaigns. Oral poster presented to the 6^th International Congress on AIDS

in Asia and the Pacific Conference, Melbourne, Australia.

Training and Workshop

Cheah, W. H. Asian cultural trainer, Harmony in Life’s Multicultural Training Program, funded by the Missouri Foundation for Health, December 2004 till present.

Anyaegbunam, C., Hertog, J., Cheah, W. H., & Karamehic, A. Cultural and linguistics competency in the health care system. Presented to the Family Practice Conference Program, Department of Family Practice, Chandler Medical Center, University of Kentucky, Lexington, KY, February 2002.

Anyaegbunam, C., Hertog, J., Cheah, W. H., & Karamehic, A. Providing culturally and linguistically appropriate service in health care. Presented at the “Cultural Competence, Preparing for Cultural Transformation: Health Care in Our Evolving Society” continuing education program, Lexington, KY, August 2001.

Cheah, W. H. Qualitative research methods. Training workshop presented to the teaching staff of Sunway College, Malaysia, August 1999.

Cheah, W. H. Learning teams in an interpersonal communication class -- first year university course. Training workshop presented to the teaching staff of Sunway College, Malaysia, August 1999.

Cheah, W. H. Alternative teaching techniques – An active approach. Training workshop presented to the teaching staff of Sunway College, Malaysia, March 1999.

Invited Talks

Cultural adaptation. Department of Communication, University of Kentucky (Undergraduate

level course: COM 252 Introduction to Interpersonal Communication), April 10, 2004.

Sensation seeking, cultural orientation, and the test of the Extended Parallel Process Model

(EPPM). College of Communication and Information Studies, University of

Kentucky (Graduate level course: CJT 651 Communications Theory), November 17, 2003.

The spread of HIV/AIDS in Asia and the Pacific: An international communication perspective

and analysis. Communication Media and Culture, Coventry School of Art and Design,

Coventry University, England (Open lecture), October 20, 2003.

Testing the impact of sensation seeking, individualism and collectivism on fear appeal messages.

School of Communications and Information, Nanyang Technological University, Singapore

(Undergraduate level course: CS 101 Introduction to Communication Studies), August 22,

2003.

Applying theory and research to marketing social change. School of Hospitality, Tourism and

Marketing, Victoria University of Technology at Sunway, Malaysia (Undergraduate level

course: BHO 2285 Marketing Research), August 5, 2003.

Communication theories in context - From theory to field research and back: The tales of two

Ph.D. candidates. College of Communication and Information Studies, University of

Kentucky (Graduate level course: CJT 651 Communications Theory), October 24, 2002.

The impact of local and global communication in the spread of HIV/AIDS in Asia and the Pacific

region. Department of Communication, University of Kentucky (Undergraduate level

course: COM 419 International and Intercultural Communication), March 2002.

Adolescent substance use, misuse and abuse. Department of Kinesiology and Health Promotion,

College of Education, University of Kentucky (Undergraduate level course: KHP 509

Adolescent Health Issues), April 16, 2001.

Media globalization. Department of Communication, University of Kentucky (Undergraduate

level course: COM 319 World Media Systems), March 27, 2001.

Public relations in the 21^st century: Challenges and opportunities. Panelist at the UKM/IPRM

Student Seminar 1998/99, Universiti Kebangsaan Malaysia, Bangi, Malaysia, December

1998.

Professional Services

Paper and panel reader, Health Communication Division, International Communication

Association (ICA), 2004 - 2006.

Paper and panel reader, Health Communication Interest Group, Central States Communication

Association (CSCA), 2005.

Conference planning committee, Kentucky Conference on Health Communication (KCHC),

2002 & 2004.

Ph.D. program representative of the College of Communications and Information Studies’

Graduate Program Review Committee, 2002/2003.

Ph.D. student representative of the Graduate Program Committee, College of Communications and Information Studies, 2002/2003.

Professional Affiliations

International Communication Association (ICA)

International Association for Cross-Cultural Psychology (IACCP)

Malaysian Educational Research Association (MERA)